In an effort to strengthen its commitment to sustainability, transparency and traceability in the supply chain, Swiss watch brand Breitling unveils the newest Super Chronomat Automatic 38 Origins watch that packs a good dose of “Better” into it. By teaming with the Swiss Better Gold Association for properly sourced artisanal gold, and by using…

Louis Moinet Time To Race Watch Turns Up The Heat For Gentleman Drivers
Currently one of the watches up for nomination in the chronograph category for the GPHG Awards in Geneva in just a couple of weeks, the Louis Moinet Time To Race watch is the epitome of customization for those who mechanics and racing. Each Time To Race watch is a one-of-a-kind creation, with collectors able…
Patek Philippe: Out With The Old Ref. 5711, In With The New Ref. 5811
Earlier this year, esteemed watch brand Patek Philippe announced that it was going to be phasing out its bed Ref. 5711 Nautilus watch. Then it made a special edition version with a rare olive-green dial version. Then it unveiled, in cooperation with Tiffany, a version with a Tiffany Blue dial. Fan followers wondered if…
Jaeger-LeCoultre Unveils Reverso Tribute Duoface Calendar, Launches ‘A New Turn’ Campaign
Exactly 91 years after the 1931 launch of the now iconic Jaeger-LeCoultre Reverso watch, the Swiss brand from the Vallee de Joux, unveils a new series of perfectly sized Reverso Tribute Duoface Calendar with triple calendar function and releases a new campaign and film, entitled A New Turn, starring actress Anya Taylor-Joy and actor Nicholas…
Award-Winning Actor Bradley Cooper Becomes Brand Ambassador for Louis Vuitton
It’s been a busy fall for top watch brands that have been signing on brand ambassadors that they think strike a chord when it comes to similar values and passions. Some of these celebs may also give the brand an opportunity to reach new audiences – a vital focus as today’s watch collectors are younger…
Four World-First Watches Up For Nomination At GPHG
With the Grand Prix d’Horlogerie de Geneve (GPHG) award ceremony around the corner, the top watches currently in the running for the win in than a dozen categories are making a traveling tour around the world — on display for watch rs in a host of countries to get a lo before…