Pre-SIHH 2019: Introducing The Jaeger-LeCoultre Master Ultra Thin Moon Enamel

Jaeger-LeCoultre Ultra Thin Moon

SIHH is around the corner and we are beginning to witness a host of new timepieces being showcased ahead of time — but don’t get too excited — this only means we get a peek at what is coming in January in Geneva – it doesn’t mean you don’t have to wait until next year for the watches…

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Chopard Unveils L. U. C XP Urushi “Year Of The Pig” Chinese New Year Watch

Chopard L.U.C XP Urushi Year of the Pig watch

This article by Roberta Naas first appeared on her Perfect Timing column on Forbes.com. Every year around this time, a handful of watch brands  begin unvieling watches that celebrate the Chinese New Year. Each year, these brands created scintillating watch designs and dials based on the Chinese astrological calendar that pay tribute to the animal…

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Four Fantastic Carl F. Bucherer Watches For The Holidays For Him And Her

Carl F. Bucherer Patravi TravelTec

Looking for the perfect gift for the love of your life? Carl F. Bucherer, Swiss watch brand founded in Lucerne in 1888, has a few ideas, including four fantastic watches for any lifestyle. Carl F. Bucherer Watches For Men While this brand has several pretty impressive collections, this holiday season we are loving the Manero…

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Zenith Unveils USA Exclusive: Defy Classic Swizz Beatz Edition Watch – Online Only

Zenith Defy Classic Swizz Beatz watch

Since 1865, Zenith has been crafting fine Swiss watches, and has even made history along the way, unveiling a few world firsts and creating some of the finest movements still powering watches today. Easily one of the brand’s most coveted contemporary collections is the Defy — with models ranging from Defyl Classic to Defy Lab and…

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Six Things Independent Watch Brand Armin Strom Does Differently

Armin Strom Edge Double Barrel watch

Swiss watch brand Armin Strom is celebrating a 10-year anniversary in 2019 — recalling the year that its current owners and management relaunched the brand (purchased from watchmaker Armin Strom in 2006)  and began building it into a  fully integrated Manufacture.  Today, with workshops in Biel/Bienne, this brand continues to upholds superb craftsmanship rules while…

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Cars & Watches: At COTA With Rolex For 2018 Formula 1 Racing

Formula 1 racing at COTA with Rolex

Recently, the 2018 FIA Formula 1 World Championship  season came to a dramatic finish. At the 21st and last Grand Prix event of the season,  taking place at Abu Dhabi’s Yas Marina  race track, Lewis Hamilton took pole position and was crowned World Champion for the fifth time. He beat his teammate Valtteri Bottas by…

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