Three Reasons Why The TAG Heuer, Porsche Partnership Works

TAG Heuer Carrera Porsche Chronograph

Just last week, TAG Heuer and Porsche raced ahead and announced a long-term partnership to work together on collaborations. It seems that everyone was quick to rush to report the new affiliation. I, on the other hand, waited until all the fanfare slowed so that I could take a closer look at it and why…

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Citizen Unveils Sensory Time Wellness Clock

Citizen Sensory Time

Japanese watch brand Citizen unveils a new innovative scent-diffusing wellness clock  called Sensory Time(TM) that is designed to release scents at critical points in the day and night. Billing the clock as a “fully integrated, time saving and a life enhancing product,” the brand is all about promoting wellness especially during these stressful COVID-19 times.…

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IWC Wins The Super Bowl — Sort Of

Tom Brady, IWC

Yesterday, when legendary quarterback Tom Brady led the Tampa Bay Buccaneers to victory at the Super Bowl, IWC was able to jump for joy. Tom Brady, making history yesterday, is an IWC Schaffhausen brand ambassador. This was Brady’s 10th Super Bowl and seventh win – making him the first player in history to win seven…

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Light Reading: Chanel Launches ‘Eternal Instant’ Book To Celebrate 20 Years Of The J12

Chanel Eternal Instant

It’s a Chanel lover’s dream. The new Eternal Instant, Chanel J12 Automatic book celebrates the 20th anniversary of the brand’s iconic J12 watch that was initially launched in the year 2000. The 150-page book is a veritable professional picture book that pays homage to the original J12 – the first back ceramic round watch –…

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