For people who need a little break from the world news, we have something really “back to the future” for you. Hamilton has revived its famed and bed original Pulsar…
Video: Space-Age Hamilton PSR Revival Watch Brings Digital Era Back
TAG Heuer’s Frederic Arnault Unveils Connected Watch Next Generation
With all of the social distancing necessary today, staying connected in other ways is ever important. To do that, TAG Heuer has just launched its third-generation Connected watch. The brand…
Hublot, Rolex Close Manufacturing Facilities Due To COVID-19, Who’s Next?
As countries are taking often-desperate measures to contain the spread and flatten the curve, a host of watch brands are stepping up their efforts as well. Monday, we brought you…
Video: Corum Unveils ‘Risk Is The Reward’ Campaign As Brand Repositions
Late last year, I was invited by Corum to visit the Manufacture and take part in an unprecedented program. The brand was repositioning itself, establishing new marketing campaigns and ads,…
LVMH Group, Local USA Distilleries Switch Production To Hand Sanitizer
LVMH Group, owners of Bulgari, Louis Vuitton, TAG Heuer, Hublot, Zenith, Tiffany & Co. and a host of other luxury brands, has suspended production of its perfumes and high-end scents,…
Introducing Montblanc Star Legacy Watches For 2020
Regularly focusing on elegance and refinement in all of its timepieces, Montblanc deftly blends sartorial details with technical maturity in its newest Star Legacy watches. Inspired by Minerva watches from…
Introducing The TAG Heuer $1,800 Connected Watch
Today in New York City, TAG Heuer unveils its newest generation of Connected watch — offering elegance and high-tech experiences all wrapped up in a neat $1,800 package. While the…
Grand Seiko Celebrates 60th Anniversary With New Special-Edition Watches
In honor of its 60th anniversary, Grand Seiko is unveiling four limited-edition watches that reinterpret the brand’s signature blue on the dial and its technically superb precision movements inside. It…
James Bond Movie Launch Postponed, But 007, AKA Daniel Craig, Wears Omega Bond Watch Anyway
This past weekend, Daniel Craig, also known (for the time being) as James Bond, Secret Agent 007, hosted Saturday Night Live, wearing his Omega Diver 300M Co-Axial Master Chronometer 42mm…
Casio G-Shock Joins Forces with Mischief Streetwear Brand
Japanese watch brand G-Shock, created by Casio, is getting down with streetwear — forming a new partnership with Seoul street fashion brand, MISCHIEF, as the two launch a limited-edition watch…
Will Canceled Watch Shows Lead To Death Of Shows? New Product Release Dates? And Who Cares?
Last week when Watches & Wonders Geneva (formerly SIHH) canceled its 2020 show, the watch world gasped. Naturally, the show organizers were doing the responsible thing and taking into account…
The Demise — And Possible Resurgence — Of RJ Watches
Last week, the Board of Directors of RJ Watches SA — previously Romain Jerome — announced the company’s bankruptcy application in Switzerland. The word came as a shock — not…
Baselworld 2020 Postpones to January 2021
Just days after Watches & Wonders Geneva announces its decision to cancel the show for 2002, Baselworld also announces its cancelation — calling it a postponement. The new show dates…
Armin Strom Gravity Equal Force Explained: Video
The most recent release from Armin Strom — the Gravity Equal Force — is an amazing timepiece. In all of its potential iterations, it is the sum of about 10…
Video: Kerbedanz Maximus Tourbillon Explained
A relatively young brand by watchmaking standards, Kerbedanz is an independent Swiss brand that creates some of the most alluring and artistic watches on the luxury market. Additionally, its pieces…