It’s No Mistake (or is it?): Lady Gaga Joins Tudor Watch Brand’s ‘Born to Dare’ Ethos

Lady Gaga Joins Tudor "Born to Dare" campaign as brand ambassador.

You may have heard the news that singer, style icon and daring performer Lady Gaga has joined the Tudor watch brand family as a brand ambassador. The news was announced yesterday and had some watch publications fawning all over. We, on the other hand, just didn’t  jump for joy at the news for a host…

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Tennis Brothers Bob Bryan, Mike Bryan New Brand Ambassadors for Baume & Mercier

Tennis stars Bob and Mike Bryan join Baume & Mercier as brand ambassadors. Photo taken at the Citi Open at Rock Creek Tennis Center on July 31, 2017 in Washington, DC. (Photo by © 2017. Patrick McDermott Photography, LLC. All Rights Reserved.)

The US Open officially begins today, so expect to see a lot of tennis/watch news here on ATimelyPerspective. The big news right now is that Baume & Mercier has brought the Bryan brothers on board as brand ambassadors. Identical twins Mike Bryan and Bob Bryan are both tennis stars with a host of accomplishments behind them.…

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Franck Muller and Parmigiani Fleurier Participate in Monterey Classic Car Week

LaFerrari Aperta on display at the Franck Muller exhibit (with Neiman Marcus) at the Concorso Italiano in Monterey.

Yesterday we brought you a look at the winner of the Rolex Best of Show Award at the Pebble Beach Concours d’Elegance event in Monterey, California. Today, we take a look at a few watch brands (other than Rolex) involved in the Monterey Classic Car week events. Franck Muller At the 2017 Concorso Italiano event…

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1929 Mercedes Benz Wins 2017 Pebble Beach Concours d’Elegance Rolex Best of Show Award (Slideshow: Top 10 Highlights of Monterey Classic Car Week)

Pre-War-Era 1929 Mercedes Benz S Barker Tourer wins Rolex Best of Show at Pebble Beach Concours d'Elegance 2017

Every year for more than half a century, some of the greatest motorsports events take place in Monterey, California. This past weekend was the annual Pebble Beach Concours d’Elegance, which started back in 1955 and is easily the most sophisticated and prestigious of all motorsports events. With Rolex as the Official Timepiece of Concours d’Elegance…

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Kering Group Appoints Patrick Pruniaux CEO of Ulysse Nardin As Patrik Hoffmann Exits

Elina Svitolina, brand ambassador for Ulysse Nardin, with Patrik Hoffmann, CEO of Ulysse Nardin (Photo: courtesy Ulysse Nardin)

While we were busy covering some great events this past weekend, the Albert Bensoussan, CEO of Kering Group Luxury — Watches and Jewelelry Division  (owners of watch and jewelry brands: Ulysse Nardin, Pomellato, Gucci, Boucheron and Girard-Perrregaux) made another management change announcement: Patrick  Pruniaux is the new head of Ulysse Nardin. He replaces long-standing CEO of the…

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