Zenith Unveils El Primero Revival A384 Watch To Celebrate First Automatic Chronograph

Zenith El Primero A384 Revival Watch

(This article by Roberta Naas first appeared in her Perfect Timing column on Forbes.com.) Just about a week ago in New York City, Zenith Watch Company celebrated the 50th anniversary of the famed El Primero chronograph caliber, and globally launched the El Primero Revival A384 watch. The new timepiece is an homage to the first El…

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How To Celebrate National Watch Day

Turn your watches and clocks ahead by one hour at 2:00 this Sunday morning for the start of Daylight Saving Time. (Photo: R. Naas)

OK folks, get your wallets out. Today — June 19 —  is National Watch Day. That’s right … National Watch Day. I believe its origin lies with Nordstrom, which — about four years ago — coined the term. While the original concept was to celebrate the history and design of watchmaking, it was truly most…

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Timex Unveils Teslar Swiss Made “Feel Good” Watches

Timex Unveils Teslar

This article by Roberta Naas first appeared in her Perfect Timing column on Forbes.com. In today’s world where magnetic fields surround us in our every day life — from cell phones and covers, to microwaves and even the upcoming 5G — the World Health Organization estimates that approximately 30% of the population (in first-world countries)…

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Jaeger-LeCoultre Celebrates Nature With New Women’s Rendez-Vous Watches

Jaeger-LeCoultre Rendez-Vous Sonatina

Move over men, this one is for the women. Jaeger-LeCoultre unveils three exquisite new Rendez-Vous Sonatina watches that celebrate nature in all its beauty. Just eight pieces of each of the three versions will be made because of the intense craftsmanship that goes into each piece.  Each watch is an expression of floral beauty, with…

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IWC Supports Cousteau Divers In New Ocean Temperatures Study

IWC dive watch

This past Saturday, just in time for World Oceans Day, IWC Schaffhausen announced its support of a new environmental project to study the effects fo climate change via measuring the ocean’s temperatures. The study is  spearheaded by IWC’s diving partner, Cousteau Divers. The plans is to measure the ocean temps using precision sensors and then…

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Madison Avenue Watch Week This Week In New York

Madison Avenue Watch week 2019

  Check out a dozen of your favorite watch brands this week during the 9th Annual Madison Avenue Watch Week.  From today until June 15 (Saturday), one can view some of the finest timepieces in the world at a dozen different brand boutiques along New York’s famed Madison Avenue. Open to the public, this year’s…

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