Video: Space-Age Hamilton PSR Revival Watch Brings Digital Era Back

Hamilton PSR

For people who need a little break from the world news, we have something really “back to the future” for you. Hamilton has revived its famed and beloved original Pulsar digital watch from 50 years ago and introduces the space-age Hamilton PSR — its sort of like the Jetsons meet Star Wars. Back in 1970,…

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TAG Heuer’s Frederic Arnault Unveils Connected Watch Next Generation

TAG Heuer

With all of the social distancing necessary today, staying connected in other ways is ever more important. To do that, TAG Heuer has just launched its third-generation  Connected watch. The brand was one of the first traditional watch companies to jump on the smart watch concept five years ago, so this third evolution is naturally…

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Hublot, Rolex Close Manufacturing Facilities Due To COVID-19, Who’s Next?

Hublot

As countries are taking often-desperate measures to contain the spread and flatten the curve, a host of watch brands are stepping up their efforts as well.  Monday, we brought you the news that LVMH is switching its perfume factories over to start creating hand sanitizer for France’s hospitals and that USA distilleries are also creating…

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Video: Corum Unveils ‘Risk Is The Reward’ Campaign As Brand Repositions

Roberta Naas, Corum

Late last year, I was invited by Corum to visit the Manufacture and take part in an unprecedented program. The brand was repositioning itself, establishing new marketing campaigns and ads, and planning some great new launches — all destined for this year to coincide with its 65th anniversary. The new campaign, Risk is the Reward,…

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LVMH Group, Local USA Distilleries Switch Production To Hand Sanitizer

Old Fourth Distillery

LVMH Group, owners of Bulgari,  Louis Vuitton, TAG Heuer, Hublot, Zenith, Tiffany & Co. and a host of other luxury brands, has suspended production of its perfumes and high-end scents, in order to create hand sanitizer for the French hospitals. In America, small distilleries have started using their alcohol and other ingredients in order to…

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