It is called the Running of the Roses, and the “most exciting two minutes in sports. Yesterday’s Kentucky Derby didn’t disappoint. The winner: Mage, ridden by jockey Javier Castellano. The…
Longines Times Mage’s Win At Yesterday’s Kentucky Derby
IWC Goes Hot Pink For Pilot’s Watch Chronograph 41 Mercedes-AMG Petronas Formula One™ Team Watch
When most people think about auto racing and Formula One, they think fast-paced, cutting-edge, high mechanics. Combine this with a watch brand and you think red, racing green, black, yellow…
Singer, Musician, Actor Lenny Kravitz Joins Jaeger-LeCoultre As Brand Ambassador
It isn’t every day that a legendary rock star, singer, songwriter, musician and joins a watch brand as global brand ambassador. But in a recent coup, Lenny Kravitz became the…
Davide Cerrato Takes The Reigns As CEO of Bremont
Insiders in the watch world know the name Davide Cerrato. A veteran product designer with extensive experience in marketing, branding and , Cerrato has held mega posts at companies like…
A Closer Look At The $125,000 Corum Golden Bridge Clock Coffee Table
No, I didn’t get that head wrong. We are not talking about a table clock. Well, we are, but not in the traditional sense of the word. Typically, a table…
Meet A Few New Watch Brand Ambassadors: Cline, Bailey, Garfield
April was a busy month for certain watch brands that added ambassadors or “friends of the brand” to their rosters. Here’s a quick rundown of just a few, including Mayn…
Horological Society of New York Awards $125,000 Financial Aid To Watchmaking Students
In its largest-ever award total to support watchmaking students, the Horological Association of New York (HSNY) awarded a record-breaking $125,000 in financial aid to 20 students and four U.S. watchmaking…
Armin Strom Unveils Mirrored Force Resonance Manufacture Edition Green Watch
Over the weekend, independent Swiss watch brand Armin Strom made a lot of watch rs green with envy. The brand continued its roll-out of top-notch Mirrored Force Resonance Manufacture Edition…
Move Over Watch World, The Carillon Tourbillon Biver Watch Is Here
Ever since it was announced just about a year ago that the legendary Jean-Claude Biver and his son Pierre were planning to launch the eponymous Biver watch brand, the watch…
Seiko Unveils ‘Resident Evil: Death Island’ Limited Edition Watches
Japanese brand Seiko has entered into an intriguing partnership: Resident Evil: Death Island. The new series consists of two limited edition Seiko Astron watches are made in collaboration with characters…
Hands On With The World’s First Minute Rattrapante By Parmigiani Fleurier
(This article by Roberta Naas first appeared on Forbes.com.) For decades, I have been traveling to Switzerland for all of the biggest watch exhibitions. They are always a great…
Now You Can Buy Your Own 65 Million Year Old T-Rex And Unique Urwerk T-Rex Watch, Too
Coming up on April 18 via the Out of This World auction by Koller Auktionen In Association with Wunderkammer, dinosaur fanatics will have the chance to buy their very own…
Gerald Genta, Daniel Roth To Be Revived By La Fabrique Du Temps Louis Vuitton
It is a long-awaited moment in the watch collecting world. Two brands from yesteryear that were much coveted by collectors and watch rs globally are about to be re-imagined…
I Went To London With IWC For The Unveiling Of The New Ingenieur And Here’s What Happened
When I was invited to London with IWC for a pre-Watches & Wonders sneak peek at its newest timepieces, I was thrilled. After all, I have been a fan of…
Hands On With The Jacob & Co. s $20 Million Billionaire Timeless Treasure Yellow Diamond Watch
Every year for decades, I traverse the globe to attend the exciting watch shows taking place in Switzerland. I recently returned from 10 days in Geneva where I got to…