TAG Heuer’s Frederic Arnault Unveils Connected Watch Next Generation

TAG Heuer

With all of the social distancing necessary today, staying connected in other ways is ever more important. To do that, TAG Heuer has just launched its third-generation  Connected watch. The brand was one of the first traditional watch companies to jump on the smart watch concept five years ago, so this third evolution is naturally…

Read More →

Hublot, Rolex Close Manufacturing Facilities Due To COVID-19, Who’s Next?

Hublot

As countries are taking often-desperate measures to contain the spread and flatten the curve, a host of watch brands are stepping up their efforts as well.  Monday, we brought you the news that LVMH is switching its perfume factories over to start creating hand sanitizer for France’s hospitals and that USA distilleries are also creating…

Read More →

Video: Corum Unveils ‘Risk Is The Reward’ Campaign As Brand Repositions

Roberta Naas, Corum

Late last year, I was invited by Corum to visit the Manufacture and take part in an unprecedented program. The brand was repositioning itself, establishing new marketing campaigns and ads, and planning some great new launches — all destined for this year to coincide with its 65th anniversary. The new campaign, Risk is the Reward,…

Read More →

LVMH Group, Local USA Distilleries Switch Production To Hand Sanitizer

Old Fourth Distillery

LVMH Group, owners of Bulgari,  Louis Vuitton, TAG Heuer, Hublot, Zenith, Tiffany & Co. and a host of other luxury brands, has suspended production of its perfumes and high-end scents, in order to create hand sanitizer for the French hospitals. In America, small distilleries have started using their alcohol and other ingredients in order to…

Read More →

Introducing Montblanc Star Legacy Watches For 2020

Montblanc Star Legacy Chronograph

Regularly focusing on elegance and refinement in all of its timepieces, Montblanc deftly blends sartorial details with technical maturity in its newest Star Legacy watches.  Inspired by Minerva pocket watches from the late 19th and early 20th centuries, the new watches feature onion-shaped crowns, beautifully hued dials with vintage colorations and elegant matching Sfumato straps…

Read More →

Introducing The TAG Heuer $1,800 Connected Watch

TAG Heuer Connected Watch

Today in New York City, TAG Heuer unveils its newest generation of Connected watch — offering elegance and high-tech experiences all wrapped up in a neat $1,800 package.  While the global unveiling happens tonight, we are able to bring you a sneak peek at it this morning. Stay tuned, though, because we will be back…

Read More →