This past weekend, TAG Heuer once again cemented its dominance in the world of motorsports as the single luxury watchmaker to serve as top sponsor at both the Indianapolis 500 and the Formula 1 Grand Prix de Monaco. To celebrate, the Swiss brand unveiled three striking new iterations of its legendary Monaco timepiece: the Monaco…
In its continuous pursuit of horological excellence, Jaeger-LeCoultre introduces the latest evolutions and additions to its bed Master Ultra Thin collection. Among the new pieces: Master Ultra Thin Tourbillon Enamel,…
This year marks the 90th anniversary of the famed Jaeger-LeCoultre Reverso watch, and the brand has been celebrating in style all year long with traveling exhibitions, high-complication pieces and .…
This month, from June 22 to 25, Los Angeles will play host to The Golden Ratio Musical Show, a captivating four-day event celebrating the arithmetical equation that defines beauty. Presented…
It is hard to believe that nearly three months ago, I got to see the newest watches we are talking about here in person in New York. It was a…
The year 2021 may usher in hopes of new times and happier moments. For Jaeger-LeCoultre, those moments include the 90thbirthday of the brand’s iconic Reverso watch. It was on March…
Beginning today and running until September 8 is the 75th annual International Venice Film Festival, and Jaeger-LeCoutlre is a main sponsor. Officially called the Film Festival of La Biennale di Venezia,…
Expected to be a strong theme throughout the year, color is blooming everywhere in the watch world for both women and men. Jaeger-LeCoultre is fully embracing the concept with three…
In a bold move, Jaeger-LeCoultre this year unveils an all-new watch collection, Polaris, that is inspired by the Memovox Polaris from 1968, but that offers a contemporary appeal. Taking distinctive design…
It’s becoming a big thing: releasing new campaigns for the new year. Thus far we are witnessing several brands with almost-ready-to-break news. But Jaeger-LeCoultre has come out of the old…
Swiss watch brand Jaeger-LeCoultre has teamed with renowned Swiss artist Zimoun, commissioning him to create a special installation of sound art that reflects Jaeger-LeCoultre’s centuries-old history in sound making within…
Ok men, while this story is for the women, you should pay attention, too, because it involves one of the most famous watch movements in history: the Jaeger-LeCoultre Caliber 101.…
In addition to building some of the most complex and alluring luxury watches on the market, Swiss watch brand, Jaeger LeCoultre, is also a master at restoration work on historical…