This past weekend, TAG Heuer once again cemented its dominance in the world of motorsports as the single luxury watchmaker to serve as top sponsor at both the Indianapolis 500 and the Formula 1 Grand Prix de Monaco. To celebrate, the Swiss brand unveiled three striking new iterations of its legendary Monaco timepiece: the Monaco…
Today, IWC Schaffhausen launched its newest video: a conversation between legendary NFL quarterback Tom Brady and Formula One great Sir Lewis Hamilton, The discussion, entitled Talking Big, is hosted by…
By Nancy Olson Corporate sustainability is such an important concept, but too-often used as a “buzz phrase” for half-hearted endeavors that motivate little real change. Not so with…
IWC Schaffhausen has unveiled two new high-complication additions to its “Le Petit Prince” , further deepening the brand’s long-standing tribute to Antoine de Saint-Exupéry’s bed novella. The latest releases—the Big…
As a journalist, I get a lot of questions asked of me all the time. It is an unusual twist, because typically I am the one asking the questions. The…
Earlier this month in Miami, during the Miami Art week, IWC Schaffhausen hosted an exclusive conversation with supermodel and brand ambassador Gisele Bündchen. The event, held against the backdrop of…
Actors Damson Idris and Kerry Condon, two of the lead stars in the highly anticipated upcoming movie F1, enacted a live stunt demonstration at the recent 82nd Members’ Meeting in…
By Nancy Olson IWC is celebrating Chinese New Year, also called the Lunar New Year or the Spring Festival, in the way it knows best—with a new watch. The Portugieser…
It’s the stuff dreams are made of. Flying through the sky with your own private car, not worrying about the roads or the traffic. A futuristic dream only accomplished on…
We in the watch world are all familiar with Hodinkee and even Red Bar Crew and the special collaboration watches they have made with brands over the years. However, the…
Ever since its first introduction to the world nearly 40 years ago in 1984, the IWC Portofino watch has been a statement of refinement and elegance. Now, IWC Schaffhausen enhances…
You may have heard the news that singer, style icon and daring performer Lady Gaga has joined the Tudor watch brand family as a brand ambassador. The news was announced…
Even though it’s great to show the newest watches just released at shows, those watches don’t usually make it to retail market for months to come. But here we bring…