This past weekend, TAG Heuer once again cemented its dominance in the world of motorsports as the single luxury watchmaker to serve as top sponsor at both the Indianapolis 500 and the Formula 1 Grand Prix de Monaco. To celebrate, the Swiss brand unveiled three striking new iterations of its legendary Monaco timepiece: the Monaco…
Recently tennis star — world number 9 — Stan Wawrinka visited the Audemars Piguet workshops in Le Brassus, cradle of Swiss watchmaking, He has been a long-time brand ambassador for…
This past Sunday, tennis legend Novak Djovic won the Australian Open for the eighth time — bringing his total Grand Slam wins to an incredible 17. A Seiko brand…
Winning his 20th Grand Slam title yesterday, the 36-year-old Roger Federer also to his sixth Australian Open win and demonstrated once again his incredible athletic excellence. The Swiss tennis champion…
What a weekend in the tennis and watch worlds. At Wimbledon, Serena Williams came out victorious on the women’s side, achieving her personal goal of 22 grand slam titles (and…
Just about a month ago, A. Lange & Sohne invited journalists from around the world to the unveiling of its Grand Lange 1 Moon Phase watch that tracks the lunar…
I’m heading to New York to do an interview with Jean-Claude Biver — head over the TAG Heuer brand — and the newest brand ambassador the brand is naming tonight…
Young independent Swiss watch brand with a long and rich history thanks to its founders, TAOS pays homage to the timeless elegance and craftsmanship of tartan fabrics with its new…
“Be water my friend.” The famous quote comes from Bruce Lee and is meant to drive home the importance of taking on the adaptable properties of liquid as it is…
Recently, Chopard unveiled its sister (or brother) brand: Ferdinand Berthoud. The first watch in the brand’s collection, the FB1 Chronometer, was a long time in the making. Before we delve…
Today is President’s Day in the good old USA. In honor of that, we are bringing back one of our favorite post of the past: our President’s Day Quiz. Test…
It was just a few days go that TAG Heuer unveiled its newest Connected watch, the Caliber E4. The newest piece comes in two versions, including a sporty 45mm…
Happening in Houston now until March 8th and then continuing on to eight cities this year, the 10-stop TAG Heuer Museum in Motion seems to be a real hit amongst…