This past weekend, TAG Heuer once again cemented its dominance in the world of motorsports as the single luxury watchmaker to serve as top sponsor at both the Indianapolis 500 and the Formula 1 Grand Prix de Monaco. To celebrate, the Swiss brand unveiled three striking new iterations of its legendary Monaco timepiece: the Monaco…
In an interesting new partnership, TAG Heuer has teamed with Dartfish to bring to market the smallest and smartest video analysis and timing system package for sports training: the Pro. The Pro combines…
Loing for something to do in New York City this weekend? Get active and drag out your paddle board or at least move to a great viewing spot for the…
It was a heated race at the inaugural Miami Grand Prix yesterday, when Max Verstappen of Red Bull came in number 1, ahead of championship leader Charles Leclerc of Ferrari.…
As Formula 1 celebrates its milestone 75th anniversary, Swiss luxury watch brand TAG Heuer has announced its return to the sport as the Official Timekeeper. This marks a revival of…
It was just before the global pandemic came to America in March of 2020 that TAG Heuer held a huge event in New York City to celebrate its latest…
In its on-going effort to build greater brand awareness and presence, TAG Heuer last night celebrated the grand opening of its first New York City boutique at 701 Fifth Avenue…
Today marked the 100th running of the Indy 500– an American institution that happens every year on Memorial Day weekend. Alexander Rossi, considered a roie, managed to win the race…
Slated to make its debut this summer, “Gran Truism: Based on a True Story” showcases an icon in time: TAG Heuer and the Monaco. In a perfect fusion of timeless…
Green is the in color these days for a host of watch brands. Some say they are inspired by the blue/green seas. Others say they’re motivated by the khaki tones…
The Heuer Carrera is one of those iconic timepieces that will forever hold a place in the minds and hearts of watch fans worldwide. Introduced in 1963 at the behest…
Cars and wristwatches… they go together almost better than any other combination of mechanics and precision. Both have their roots dating back to the early 1900’s and both have evolved…
TAG Heuer is planning the ultimate grand prix experience in Miami for those fans who a good race. The brand is taking over Miami Design District’s Jungle Plaza with…