As Bell & Ross lifts the embargo on its newest release, I’m reminded of the brand’s history and purpose — one long linked to aviation and the sky. The new Bell & Ross BR-05 Blue Diamond Eagle Watch – with aventurine dial, starry night overview and alluringly iconic Bell & Ross case shape — is…
Today marked the 104th running of the famed Indy 500 in Indianapolis, Indiana. This year, though, in addition to being held later than usual, the event was totally spectator-less thanks…
Today in New York City, TAG Heuer is the Official Timekeeper and Timepiece for the 2016 TCS New York City Marathon. It marks the third year of the partnership (the…
In an interesting new partnership, TAG Heuer has teamed with Dartfish to bring to market the smallest and smartest video analysis and timing system package for sports training: the Pro. The Pro combines…
Loing for something to do in New York City this weekend? Get active and drag out your paddle board or at least move to a great viewing spot for the…
It was a heated race at the inaugural Miami Grand Prix yesterday, when Max Verstappen of Red Bull came in number 1, ahead of championship leader Charles Leclerc of Ferrari.…
As Formula 1 celebrates its milestone 75th anniversary, Swiss luxury watch brand TAG Heuer has announced its return to the sport as the Official Timekeeper. This marks a revival of…
It was just before the global pandemic came to America in March of 2020 that TAG Heuer held a huge event in New York City to celebrate its latest…
In its on-going effort to build greater brand awareness and presence, TAG Heuer last night celebrated the grand opening of its first New York City boutique at 701 Fifth Avenue…
Today marked the 100th running of the Indy 500– an American institution that happens every year on Memorial Day weekend. Alexander Rossi, considered a roie, managed to win the race…
Slated to make its debut this summer, “Gran Truism: Based on a True Story” showcases an icon in time: TAG Heuer and the Monaco. In a perfect fusion of timeless…
Green is the in color these days for a host of watch brands. Some say they are inspired by the blue/green seas. Others say they’re motivated by the khaki tones…
The Heuer Carrera is one of those iconic timepieces that will forever hold a place in the minds and hearts of watch fans worldwide. Introduced in 1963 at the behest…