This one was a surprise even for Swiss watch brand Carl F. Bucherer. Sylvester Stallone donned the brand’s Patravi Scubatec and wore it for the final installment of the Rambo…
This past weekend, TAG Heuer once again cemented its dominance in the world of motorsports as the single luxury watchmaker to serve as top sponsor at both the Indianapolis 500 and the Formula 1 Grand Prix de Monaco. To celebrate, the Swiss brand unveiled three striking new iterations of its legendary Monaco timepiece: the Monaco…
Swiss Watch Brand Mido Unveils Multifort Datometer Watch To Celebrate 100th Anniversary
This year marks the 100th anniversary of Swiss watch brand Mido. The company, founded in 1918, is committed to unveiling new collections throughout the entire year honoring its heritage and…
Swiss Buyout Of Corum Marks Bright New Era
About a week ago, Corum announced a seismic shift in its future: a management buyout led by Haso Mehmedovic, the brand’s International Sales Director, backed by a group of seasoned…
Swatch Unveils Ox Rocks 2021 For Chinese New Year
This month, the Chinese New Year begins: the year of the Ox. To celebrate a host of watch brands are releasing new timepieces that honor this animal. Swatch, though, takes…
Swatch Surfs the Big Waves with New Swatch by Coco Ho
Competitive surfing was the highlight at Trestles Beach in Southern California, where the Swatch Women’s Pro Trestles was held, September 9 through 12. Swatch has been a sponsor of…
Swatch Group ‘Time To Move’ Summit: 2019 Watches Coming To Stores Now
Just a few months ago in Switzerland, the Swatch Group held its first annual watch summit for journalists. While some s (including one or two who never even attended) have…
Swatch Group Presents Its Chinese New Year Zodiac Watches From Blancpain, Harry Winston, Swatch
The Chinese New Year rings in officially on February 1, 2022, and a host of brands are offering creative visions of the seductive and alluring tiger for the wrist. According…
Swatch Group Buys Harry Winston Inc.
In a major move, which has been being talked about for some time now, Swatch Group Ltd. of Biel/Bienne officially announced this morning that it has acquired 100% of the s…
Sustainable Watch Review: Mondaine Essence Watch
With so many luxury watch brands jumping on the sustainable band wagon, sometimes you have to take a closer lo at brands that jumped in early. In fact, several affordable…
Suspicious Minds May Want To Know More About Elvis Presley’s Watch Collection
The iconic Elvis Presley – known for his outrageous hip gyrations and phenomenal showmanship – was also an avid watch r, collector and trader. It is said that he…
Supermodel Gisele Bündchen Launches New IWC Portofino Watches
By Nancy Olson Known since 1984 for its clean s and classic style, IWC’s Portofino is a mainstay among the brand’s collections, ever-expanding to include updated styles and functional features.…
Supermodel Bar Refaeli to be the Face of New Hublot Big Bang Broderie Campaign
Last week in New York, Hublot executives and brand ambassadors gathered n New York at the brand’s flagship store to celebrate. The occasion: Supermodel Bar Refaeli joins the rich up…