This past Saturday, just in time for World Oceans Day, IWC Schaffhausen announced its support of a new environmental project to study the effects fo climate change via measuring the…
IWC Supports Cousteau Divers In New Ocean Temperatures Study
As Bell & Ross lifts the embargo on its newest release, I’m reminded of the brand’s history and purpose — one long linked to aviation and the sky. The new Bell & Ross BR-05 Blue Diamond Eagle Watch – with aventurine dial, starry night overview and alluringly iconic Bell & Ross case shape — is…
IWC Schaffhausen Teams With Vast As Timekeeper Of Haven-1 Space Station
IWC Schaffhausen continues its pioneering spirit—now venturing into territory no watch brand has explored before. In a new collaboration with Vast, the company developing the world’s first commercial space station,…
IWC Schaffhausen Takes High-Tech, High-Mech To New Levels With Top Gun Pilot’s Ceratanium Watches
IWC Schaffhausen is no stranger to innovation. This brand has been on the cutting edge of technology and watchmaking since its inception. Now, though, it takes its creativity to even…
IWC Schaffhausen Returns to Its American Roots with New Boston Boutique
Just a few days ago, and partly as a nod to its storied history, IWC Schaffhausen unveiled its first boutique in Boston, the city where it all began. Located on…
IWC Schaffhausen Partners with Apple Original Films for Highly Anticipated ‘F1″ Racing Movie Starring Brad Pitt
IWC Schaffhausen just announced its groundbreaking partnership with Apple Original Films for the upcoming Formula One™ racing feature. This high-octane film is set to bring the thrilling world of Formula…
IWC Schaffhausen Launches “IWC. Curated” Historical Watch Program
In recent years, several top watch brands have established curated collections, or certified pre-owned divisions. Some, like Vacheron Constantin, are leaders in this field, buying and restoring important historical pieces.…
IWC Re-Opens Rodeo Drive Boutique With New Looks
We don’t typically cover boutique openings here, but IWC Schaffhausen pulled out all the stops this past weekend to celebrate the grand re-opening of its iconic Rodeo Drive boutique in…
IWC Races Ahead With New F1 George Russell Pilot’s Watches
Since Formula 1 firmly planted its flag on American soil—with races in Austin, Miami, and Las Vegas—the sport has experienced a remarkable surge in visibility and cultural relevance stateside. What…
IWC Pilot’s Watch Chronograph Polaris Dawn Back On Earth With Astronauts
In a monumental achievement for both space exploration and horology, IWC Schaffhausen played a significant role in the historic Polaris Dawn mission, which saw four astronauts don custom-designed IWC watches…
IWC Pilot’s Watch Chronograph Is Hot in Bronze
We all know that bronze watches have become somewhat of a status symbol these days as collectors vie for the newest bronze watches that develop their own patina over time…
IWC On Tour: Big Pilot Road Show A Big Hit
Just a few days ago in California, IWC Schaffhausen hit the road with a huge interactive exhibition that highlights its Big Pilot collection and does so in grand, but appropriate,…
IWC, Mercedes-AMG Unveil Pilot’s Watch Chronograph Edition AMG
Deftly blending its long-time pilot’s watch experience with Mercedes-AMG’s precision performance in the world of sports cars, the pair continues its affiliation that began 17 years ago in 2004 with…