This past weekend, TAG Heuer once again cemented its dominance in the world of motorsports as the single luxury watchmaker to serve as top sponsor at both the Indianapolis 500 and the Formula 1 Grand Prix de Monaco. To celebrate, the Swiss brand unveiled three striking new iterations of its legendary Monaco timepiece: the Monaco…
Since its inception Baume & Mercier has understood and catered to women as well as men. The brand has repeatedly unveiled feminine, elegant timepieces that are perfect for women. Today,…
OK men, I know you don’t really like to read about women’s watches, so we have devised a plan. We will let you – and those women who read ATImelyPerspective…
Last week, we had the great opportunity to join Baume & Mercier at the Standard Penthouse in New York City as the brand celebrated the official unveiling of the new…
Certain things just go together and their synergistic value can never be understated. Pants and s, peanut butter and jelly, wine and cheese, buttered popcorn and a good movie and,…
This watch is for the man who s to travel, wants to know time around the globe with a glance at the wrist, and – let’s be honest – wants…
Swiss watch brand Baume & Mercier selected the famed Bonneville Salt Flats as the prefect venue today to announce its news affiliation — with America’s oldest motorcycle brand: Indian Motorcycle.…
Baume & Mercier continues to surprise us with new renditions of iconic collections and of historic pieces. In fact, in January at SIHH exhibition in Geneva, I had the rare…
Today’s renaissance man has an affinity for any number of noble endeavors, be it cycling, surfing, running, auto racing, or writing for a watch blog, To suit the needs of today’s…
You may recall that earlier this year we brought you some exciting news about Baume & Mercier and its breathtaking collection of Capeland Shelby Cobra watches — created in honor…
Summer time presents an opportunity to reconnect with friends, family and d ones in a variety of great places — many of them outdoors. From the beach, to barbecues, to…
It’s no secret that Baselworld has been struggling. Let’s face it, the show started witnessing an exhibitor exodus as early as three or four years ago. Now, in light of…
Well it’s been a hell of a week for Baselworld. Not only did Rolex, Patek Philippe, Chopard, Chanel and Tudor — the main anchor brands of the annual fair…