As Bell & Ross lifts the embargo on its newest release, I’m reminded of the brand’s history and purpose — one long linked to aviation and the sky. The new Bell & Ross BR-05 Blue Diamond Eagle Watch – with aventurine dial, starry night overview and alluringly iconic Bell & Ross case shape — is…
Cars and wristwatches… they go together almost better than any other combination of mechanics and precision. Both have their roots dating back to the early 1900’s and both have evolved…
TAG Heuer is planning the ultimate grand prix experience in Miami for those fans who a good race. The brand is taking over Miami Design District’s Jungle Plaza with…
This one was a surprise even for Swiss watch brand Carl F. Bucherer. Sylvester Stallone donned the brand’s Patravi Scubatec and wore it for the final installment of the Rambo…
This year marks the 100th anniversary of Swiss watch brand Mido. The company, founded in 1918, is committed to unveiling new collections throughout the entire year honoring its heritage and…
About a week ago, Corum announced a seismic shift in its future: a management buyout led by Haso Mehmedovic, the brand’s International Sales Director, backed by a group of seasoned…
This month, the Chinese New Year begins: the year of the Ox. To celebrate a host of watch brands are releasing new timepieces that honor this animal. Swatch, though, takes…
Competitive surfing was the highlight at Trestles Beach in Southern California, where the Swatch Women’s Pro Trestles was held, September 9 through 12. Swatch has been a sponsor of…
Just a few months ago in Switzerland, the Swatch Group held its first annual watch summit for journalists. While some s (including one or two who never even attended) have…
The Chinese New Year rings in officially on February 1, 2022, and a host of brands are offering creative visions of the seductive and alluring tiger for the wrist. According…
In a major move, which has been being talked about for some time now, Swatch Group Ltd. of Biel/Bienne officially announced this morning that it has acquired 100% of the s…
With so many luxury watch brands jumping on the sustainable band wagon, sometimes you have to take a closer lo at brands that jumped in early. In fact, several affordable…
The iconic Elvis Presley – known for his outrageous hip gyrations and phenomenal showmanship – was also an avid watch r, collector and trader. It is said that he…