This past weekend, TAG Heuer once again cemented its dominance in the world of motorsports as the single luxury watchmaker to serve as top sponsor at both the Indianapolis 500 and the Formula 1 Grand Prix de Monaco. To celebrate, the Swiss brand unveiled three striking new iterations of its legendary Monaco timepiece: the Monaco…
Not too long ago, at WatchTime New York 2017, we had the opportunity to discuss several important technological developments and new watches with the executives of the brands. One of those…
Earlier this year, H. Moser & Cie unveiled a stunning new minute repeater timepiece in its distinctive cushion-cornered rectangular Swiss Alps watch case. The timepiece, the H. Moser & Cie…
British brand Bremont continues to make British watchmaking history …. and general watchmaking history, as well. This brand regularly unveils chronometer watches of new and different magnitudes, creating pieces for…
Godzilla…. a legend in movies and Japanese lore .. is on the loose again. With the recently released Godzilla: King of Monsters movie, you had to bet that a top…
This year at Salon International de la Haute Horlogerie, SIHH 2018, Greubel Forsey unveiled its Double Balancier Sapphire watch. Not the first sapphire-encased watch released by the brand, the new…
With the new year upon us and the promise of great new watches being released this year, we to a video lo back at highlights of 2017 from several particular…
In an exclusive interview with ATimelyperspective in New York City not too long ago, actress Diane Kruger talked to Editor-in-chief Roberta Naas about time, watches and – specifically –the newest…
This is definitely the year of versatility and choice in the watch industry, with many brands unveiling interchangeable straps with simple-change systems. Interestingly enough, Panerai is one such brand. For…
Late last year, I was invited by Corum to visit the Manufacture and take part in an unprecedented program. The brand was repositioning itself, establishing new marketing campaigns and ads,…
As Swiss watch brand Corum ramps up its product assortment and its messaging, the company is about to launch a new marketing campaign: Risk is the Reward. The campaign underscores the…
Earlier this year at the SIHH 2018, Cartier unveiled a cool new interchangeable (and self-sizing) strap and bracelet system for the new versions of the famed Cartier Santos watches. The…
Earlier this summer, independent watch brand Armin Strom unveiled its second Masterpiece watch: the Resonance Minute Repeater. We covered that watch thoroughly here and here (where we discuss why the watch…