“The Most Exciting Two Minutes in Sports” is back, and Longines, the official timekeeper of the Kentucky Derby, and the Longines countdown is well underway with all eyes on Churchill Downs this Saturday, May 2nd.…
As Bell & Ross lifts the embargo on its newest release, I’m reminded of the brand’s history and purpose — one long linked to aviation and the sky. The new Bell & Ross BR-05 Blue Diamond Eagle Watch – with aventurine dial, starry night overview and alluringly iconic Bell & Ross case shape — is…
Longines Partners With Actor Henry Cavill As Ambassador Of Elegance
Longines has always been synonymous with timeless sophistication, and the brand’s latest partnership with Henry Cavill reinforces its commitment to elegance as a way of life. The celebrated actor, known…
Longines Official Timekeeper of Hampton Classic Horse Show, Equestrian Collection is Official Watch
With a long and storied past revolving around the equestrian world, Swiss watch brand Longines is the Official Timekeeper of this weekend’s exciting Hamptons Classic Horse Show. Additionally, the brand’s…
Longines Masters Los Angeles — The American Series of Equestrian Prowess Concludes
This past weekend in Los Angeles, the Longines Masters to place. The Longines Masters of Los Angeles brought together 30,000 spectators for four unforgettable days of top-level equestrian sport. Throughout…
Longines Crowns Arrogate As World’s Best Racehorse
At the World’s Best Racehorse Awards in Claridge’s in London, where Longines was the host along with the International Federation of Horseracing Authorities (IFHA) last week, the brand crowned American…
Longines Continues Official Partner Timekeeper Role For 49th Hampton Classic Horse Show
The Hampton Classic Horse Show, a prestigious and eagerly anticipated event in the equestrian calendar, returns for its 49th run from August 25th through September 1st in Bridgehampton, New York.…
Longines Conquest 1/100th Horse Racing Watch Awarded to ‘Always Dreaming,’ Winner of the Kentucky Derby
It was an exciting weekend in the world of sports. At the 143rd Kentucky Derby, “Always Dreaming” came out on top in a five-in-a-row winning streak. The horse splashed through the…
Listening to Time with Breguet’s Musicale (VIDEO)
When touring the Breguet workshops in Switzerland recently, we got the opportunity to listen (and video record) the brand’s highly acclaimed classical “La Musicale” timepiece. The watch plays an aria…
Lisa Jones Named President Of Patek Philippe USA, Henri Stern Watch Agency
It’s a good news and bad news story at Patek Philippe USA, operated under the auspices of The Henri Stern Watch Agency Inc (HSWA). HSWA has been the exclusive American…
Liquid Time: Introducing the HYT H3 Linear Watch (BaselWorld 2015)
We were among the first to introduce the world to the concept of liquid watches back in 2011 when Vincent Perriard, Founder of HYT (Hydro-Mechanical Timepieces) d with us his…
Lions and Hippos and More! On Safari in Tanzania (original photos)
For this weekend’s sojourn from time – we lo at a luxury category that vies strongly for your money: travel. For those who life and nature, nothing can compare to…
Linde Werdelin’s SpidoSpeed Titanium Represents The Brand’s True Spirit
When Linde Werdelin boasts that it combines the “best of Swiss craftsmanship with Danish design and avant-garde technology” they’re not exaggerating. Not one bit. Their newest SpidoSpeed Titanium, inspired from…













