This past weekend, TAG Heuer once again cemented its dominance in the world of motorsports as the single luxury watchmaker to serve as top sponsor at both the Indianapolis 500 and the Formula 1 Grand Prix de Monaco. To celebrate, the Swiss brand unveiled three striking new iterations of its legendary Monaco timepiece: the Monaco…
Today, we conclude the lo at watch brands with international footballer ambassadors and friends. Ottmar Hitzfeld, national coach of the Swiss team, is a friend of IWC and has visited…
By Isaac Wingold This year at the annual Watches & Wonders show, IWC has done something quite unexpected. Schaffhausen’s own has unveiled what is, unofficially, its very first women’s collection…
IWC Schaffhausen has unveiled its latest horological masterpiece – the Big Pilot’s Watch 43 Tourbillon Markus Bühler. This exceptional timepiece serves as the long-awaited successor to the iconic Big Pilot’s…
I’ve been in the watch industry a very long time. In fact, I started my journey in late 1984 and my first full year in timepieces was in 1985.…
IWC Schaffhausen has unveiled its first Portofino Chronograph 39 with a stainless steel bracelet at Watches and Wonders Shanghai. The new model showcases a compact and versatile design with a…
Pardon our lateness in posting today, but we were on a plane back from Miami – where ArtBasel is winding down. This globally recognized art show has become the premiere…
When Lewis Hamilton was seen wearing a glowing watch this past weekend, IWC was forced to spill the beans a little early on its patent-pending Cerlaume® Concept watch. In fact,…
Following in its “Laureus Sport for Good” partnership, IWC Schaffhausen releases the all-new “Laureus Sport for Good” Portugieser Hand-Wound Monopusher Edition. The newest timepiece is created in a limited edition…
IWC Schaffhausen has unveiled an exciting new addition to its Ingenieur collection — one many collectors have been asking for. Meet the Ingenieur Automatic 40 with a striking blue dial.…
Known for its prowess with pilot’s watches, which it has been building since the early days of flight, IWC Schaffhausen regularly creates clean, easy-to-read pilot’s watches that are highly functional…
IWC– the brand that has been known as being “Engineered for Men,” first unveiled its Portofino Midsize watch just over a year ago. In fact, we brought you the full story…
As the Mercedes-AMG PETRONAS Formula One™ Team prepares for a new season filled with high-speed competition and relentless precision, IWC Schaffhausen introduces a timepiece that embodies the spirit of motorsport:…