This past weekend, TAG Heuer once again cemented its dominance in the world of motorsports as the single luxury watchmaker to serve as top sponsor at both the Indianapolis 500 and the Formula 1 Grand Prix de Monaco. To celebrate, the Swiss brand unveiled three striking new iterations of its legendary Monaco timepiece: the Monaco…
With a long involvement in the equestrian world, ad as the Official Timekeeper of a host of equestrian events around the globe (including the famed Kentucky Derby), Longines will be…
Yesterday in Balti, the prestigious 138th Preakness Stakes to place—the second leg in the 2013 Triple Crown. While Orb had won the Kentucky Derby earlier this month, yesterday, Oxbow to…
This past weekend, Nyqvist, ridden by record-setting jockey Mario Gutierrez, won the 142nd Kentucky Derby — racing to the finish in the home stretch and winning over Exaggerator by 1-1/4…
It is called the Running of the Roses, and the “most exciting two minutes in sports. Yesterday’s Kentucky Derby didn’t disappoint. The winner: Mage, ridden by jockey Javier Castellano. The…
In the watch industry, when you hear the words “essential quality” you think of the quality of the case, the dial, the movement, the finished product. But this past…
“The Most Exciting Two Minutes in Sports” is back, and Longines, the official timekeeper of the Kentucky Derby, and the Longines countdown is well underway with all eyes on Churchill Downs this Saturday, May 2nd.…
Longines has always been synonymous with timeless sophistication, and the brand’s latest partnership with Henry Cavill reinforces its commitment to elegance as a way of life. The celebrated actor, known…
With a long and storied past revolving around the equestrian world, Swiss watch brand Longines is the Official Timekeeper of this weekend’s exciting Hamptons Classic Horse Show. Additionally, the brand’s…
This past weekend in Los Angeles, the Longines Masters to place. The Longines Masters of Los Angeles brought together 30,000 spectators for four unforgettable days of top-level equestrian sport. Throughout…
At the World’s Best Racehorse Awards in Claridge’s in London, where Longines was the host along with the International Federation of Horseracing Authorities (IFHA) last week, the brand crowned American…
The Hampton Classic Horse Show, a prestigious and eagerly anticipated event in the equestrian calendar, returns for its 49th run from August 25th through September 1st in Bridgehampton, New York.…
It was an exciting weekend in the world of sports. At the 143rd Kentucky Derby, “Always Dreaming” came out on top in a five-in-a-row winning streak. The horse splashed through the…