LVMH Group, owners of Bulgari, Louis Vuitton, TAG Heuer, Hublot, Zenith, Tiffany & Co. and a host of other luxury brands, has suspended production of its perfumes and high-end scents, in order to create hand sanitizer for the French hospitals. In America, small distilleries have started using their alcohol and other ingredients in order to make hand sanitizer — something in great shortage everywhere right now thanks to COVID-19 and hoarding shoppers.
Old Fourth Distillery in Atlanta, which I have visited, is one of the companies that created hand sanitizer last week — offering it for free. Unfortunately, they ran out of product pretty quick, and are awaiting supplies to make more. It is a trend I believe we will be seeing as companies that have the ingredients recognize the need. As I write this article, I can honestly say i do not have hand sanitizer in my house. I was late to that party and when I got the invite the shelves were empty. I know I am not alone. My kids don’t have it, my friends don’t have it. But we have running water and soap.
In the meantime, I wonder when American pharmaceutical companies will begin producing hand sanitizer for our hospitals, like LVMH Group is doing now.
The announcement by LVMH that it would shift production away from perfumes for the time being came late on Sunday. In its press release that went up on Twitter, the brand said, “LVMH intends to help address the risk of a lack of product in France and enable a greater number of people to continue to take the right action to protect themselves from the spread of the virus.”