This past weekend, TAG Heuer once again cemented its dominance in the world of motorsports as the single luxury watchmaker to serve as top sponsor at both the Indianapolis 500 and the Formula 1 Grand Prix de Monaco. To celebrate, the Swiss brand unveiled three striking new iterations of its legendary Monaco timepiece: the Monaco…
With all of the social distancing necessary today, staying connected in other ways is ever important. To do that, TAG Heuer has just launched its third-generation Connected watch. The brand…
This is a pretty incredible watch. Let me just start by saying that. If you were not already a fan of the TAG Heuer Monza (why wouldn’t you be?) –…
It happened once before to this great brand: an ambassador athlete caught in the not-so-favorable spotlight. Recently, tennis great Maria Sharapova –28 year old with 35 career singles titles –failed…
With the FIFA World Cup slated to begin June 12 and running through mid July, a host of brand are gearing up their involvement with international football. We will be…
As this year’s 34th America’s Cup enters its exciting final weekend, we want to bring you a little behind-the-scenes info about how the R&D departments of TAG Heuer and Oracle…
Tag Heuer has been very busy lately. The brand has had several new unveilings already this year — including its connected watch second generation and the connected watch golf version. There are…
In a big move during LVMH Watch Days in Miami, TAG Heuer unveils two incredible new Carrera Chronograph watches that pay homage to the collection’s rich history but in a…
Because TAG Heuer always needs to be on the cutting edge of cool and sleek, the brand unveils a new version of its bed Aquaracer dive watch: Carbon Aquaracer. Crafted…
The International Geneva Car Show is in full swing, and that means that we will have a lot of car and watch announcements this week. So for those who…
Move over men, this one is for the women. TAG Heuer pulls out all the stops when it comes to the Carrera Lady collection– unveiling a host of new models,…
Today marked the 104th running of the famed Indy 500 in Indianapolis, Indiana. This year, though, in addition to being held later than usual, the event was totally spectator-less thanks…
Today in New York City, TAG Heuer is the Official Timekeeper and Timepiece for the 2016 TCS New York City Marathon. It marks the third year of the partnership (the…