Earlier this year during Watches & Wonders Geneva, I had the chance to meet one-on-one with independent watchmaker Fiona Krüger. Known for her out-of-the-box design concepts and her acclaimed Skull and Chaos watch collections, Krüger has a new marvel to showcase — one she worked hand-in-hand with horological virtuoso Denis Flageollet of De Bethune to…
As the Mercedes-AMG PETRONAS Formula One™ Team prepares for a new season filled with high-speed competition and relentless precision, IWC Schaffhausen introduces a timepiece that embodies the spirit of motorsport:…
At Watches and Wonders Geneva, IWC Schaffhausen introduces a special edition of the Ingenieur Automatic 40, directly inspired by the timepiece worn by Brad Pitt’s character, Sonny Hayes, in the…
They call it a “d passion for engineering, design and storytelling” — especially when it comes to small items, but IWC and Mattel’s Hot Wheels are about cars and racing…
This past Saturday, just in time for World Oceans Day, IWC Schaffhausen announced its support of a new environmental project to study the effects fo climate change via measuring the…
IWC Schaffhausen is no stranger to innovation. This brand has been on the cutting edge of technology and watchmaking since its inception. Now, though, it takes its creativity to even…
Just a few days ago, and partly as a nod to its storied history, IWC Schaffhausen unveiled its first boutique in Boston, the city where it all began. Located on…
IWC Schaffhausen just announced its groundbreaking partnership with Apple Original Films for the upcoming Formula One™ racing feature. This high-octane film is set to bring the thrilling world of Formula…
We don’t typically cover boutique openings here, but IWC Schaffhausen pulled out all the stops this past weekend to celebrate the grand re-opening of its iconic Rodeo Drive boutique in…
In a monumental achievement for both space exploration and horology, IWC Schaffhausen played a significant role in the historic Polaris Dawn mission, which saw four astronauts don custom-designed IWC watches…
We all know that bronze watches have become somewhat of a status symbol these days as collectors vie for the newest bronze watches that develop their own patina over time…
Just a few days ago in California, IWC Schaffhausen hit the road with a huge interactive exhibition that highlights its Big Pilot collection and does so in grand, but appropriate,…
Deftly blending its long-time pilot’s watch experience with Mercedes-AMG’s precision performance in the world of sports cars, the pair continues its affiliation that began 17 years ago in 2004 with…