In its newest ad for the Bremont FA-UX Dive watch with shark recognition technology, Bremont puts reality to the test. The ad reads: “A Diving Watch with Unique Shark Recognition Technology.” The watch depicted in the images features a green dot at 6:00 denoting safe waters, while another images shows the dot in red —…
This year marks the fifth year we have written about our favorite USB keys dispensed by brands at the top shows. Earlier in the year we brought you a look at the winning storage sticks from the January SIHH exhibition. Now, we take a look at the winners of the Baselworld 2017 exhibition. Because most of…
As noted time and again, sorry men, but women’s watches are a hot topic. This year, so many brands are unveiling new mechanical watches for women as well as opulent and luxurious watches, and even some every-day wearable pieces that offer color and a sense of style. We plan to bring you a close-up look…
It’s no secret that the House of Faberge has pulled out all the stops with its inventive timepieces – often turning to designers and master minds outside of the House for added technical mastery. In fact, since its revival on the scene, the brand regularly turns to he master mind Jean-Marc Wiederrecht of Agenhor…
In the development and planning of haute horology and the blue printing of architectural structures, many similarities can be found. Fundamental components such as space, interplay of lighting, materials, etc all come into play. With the development of the striking Louis Monet Metropolis watch (first seen at SIHH and now at Baselworld 2017), the master…
This is most definitely the year for sport watches at Baselworld. We have everything from superb car-inspired designs, to aviation and pilot watches, as well as dive watches emerging from brands we may never have thought we would see them. We can’t wait to bring you a strong, in-depth look at these watches and more…
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