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Timepieces News, Reviews and Articles

Swatch Unveils Ox Rocks 2021 For Chinese New Year

By Roberta Naas / February 1, 2021
Swatch Ox Rocks

This month, the Chinese New Year begins: the year of the Ox. To celebrate a host of watch brands are releasing new timepieces that honor this animal. Swatch, though, takes it a fun step further by emblazoning a message of harmony on the case of its Year of the Ox watch, as well. The Swatch…

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53 years ago in

Green Bay Packers Quarterback Aaron Rodgers Becomes Zenith Brand Ambassador

By Roberta Naas / January 29, 2021
Aaron Rodgers

Last weekend in football was a tough one as the last of the teams battled it out for a place in the Super Bowl. Green Bay Packers, led by quarterback Aaron Rodgers, fell short — allowing the Tampa Bay Buccaneers led by quarterback Tom Brady (a brand ambassador for IWC) to go all the way…

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53 years ago in

What The $440,000 MB&F HM9 Sapphire Vision Watch Is Really All About

By Roberta Naas / January 27, 2021
MB&F HM 9 Sapphire Vision

Take one lo at the new MB&F Horological Machine No. 9 Sapphire Vision watch and you will probably do a double, or even triple take. Of course, the three-dimensional aerodynamic MB&F watches usually have this effect, but this one is a bit different. Depending on if your mind is in the gutter or not, this…

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53 years ago in

Conor McGregor Buys $1Million Jacob & Co. Watch, Eyes Erotic Watch, Too

By Roberta Naas / January 26, 2021
Conor McGregor, Jacob & Co., erotic watches

ed martial arts champ Conor McGregor is known for his in-your-face style and boldness. That may be why some people in the world aren’t too shocked by McGregor’s newest watch purchase, which he showed off days before losing the UFC 257 fight against Dustin Poirier. The 32-year-old MMA fighter spent $1 million on a Jacob &…

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53 years ago in

Introducing: IWC Pilot’s Watch Timezoner Edition ‘Le Petit Prince’

By Roberta Naas / January 25, 2021
IWC Pilot's Timezoner "Le Petit Prince" watch.

Swiss watch brand IWC Schaffhausen wowed the world when it unveiled its patented Timezoner world-time watch a few years ago. Now, for the first time, the brand incorporates this function into the “Le Petit Prince” special editions watches. The new 46mm stainless steel Pilot’s Watch Timezoner Edition “Le Petit Prince” is a stunning blend of…

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53 years ago in

Introducing: Zenith Chronomaster Sport Next Generation

By Roberta Naas / January 22, 2021
Zenith El Primero Chronomaster Sport

In big news just before the LVMH watch week next week, Zenith unveils a new generation of the iconic Zenith El Primero Chronomaster Sport watch that is sleeker, sportier and that houses a new El Primero caliber that measures to 1/10th of a second. The newest Zenith El Primero Chronomaster Sport collection marks the beginning…

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53 years ago in
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roberta
Roberta Naas
Roberta Naas
Veteran watch journalist and author of 6 books on watches.
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