(This article by Roberta Naas first appeared in her Perfect Timing column on Forbes.com.) Just about a week ago in New York City, Zenith Watch Company celebrated the 50th anniversary of the famed El Primero chronograph caliber, and globally launched the El Primero Revival A384 watch. The new timepiece is an homage to the first El…
OK folks, get your wallets out. Today — June 19 — is National Watch Day. That’s right … National Watch Day. I believe its origin lies with Nordstrom, which — about four years ago — coined the term. While the original concept was to celebrate the history and design of watchmaking, it was truly most…
This article by Roberta Naas first appeared in her Perfect Timing column on Forbes.com. In today’s world where magnetic fields surround us in our every day life — from cell phones and covers, to microwaves and even the upcoming 5G — the World Health Organization estimates that approximately 30% of the population (in first-world countries)…
Move over men, this one is for the women. Jaeger-LeCoultre unveils three exquisite new Rendez-Vous Sonatina watches that celebrate nature in all its beauty. Just eight pieces of each of the three versions will be made because of the intense craftsmanship that goes into each piece. Each watch is an expression of floral beauty, with…
This past Saturday, just in time for World Oceans Day, IWC Schaffhausen announced its support of a new environmental project to study the effects fo climate change via measuring the ocean’s temperatures. The study is spearheaded by IWC’s diving partner, Cousteau Divers. The plans is to measure the ocean temps using precision sensors and then…
Some things just go together: pants with pockets, peanut butter and jelly, salt and pepper, fish and chips, needle and thread, a hug and a kiss, Captain America and Iron Man … you get the idea. For horology the universal pairing is the chronograph watch and racing. In accordance with that union, and in celebration…
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