Czapek Unveils New Aurora Watches And ‘We Collect Rare People’ Campaign

Czapek & Cie Aurora Borealis

Czapek Unveils ‘We Collect Rare People’ Campaign Czapek & Cie is moving forward with its new marketing campaign and is also unveiling some great new Aurora watches including the Blue Aurora and the Quai de Bergues Aurora.  The campaign is pretty smart, with a tagline that reads, “We Collect Rare People.” According to brand executives,…

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Introducing: Parmigiani Fleurier Tonda 1950 Double Rainbow Flying Tourbillon Watch

Parmigiani Fleurier Tonda 1950 Double Rainbow Flying Toubillon

It may cost a pretty penny at $196,000 on a gold bracelet, but then it has all the attributes to warrant it. What does? The Parmigiani Fleurier Tonda 1950 Double Rainbow Flying Tourbillon Watch. If you love gemstones, or even rainbows, you will really enjoy the beauty of this piece — inside and out. Recently, I…

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Video: Space-Age Hamilton PSR Revival Watch Brings Digital Era Back

Hamilton PSR

For people who need a little break from the world news, we have something really “back to the future” for you. Hamilton has revived its famed and beloved original Pulsar digital watch from 50 years ago and introduces the space-age Hamilton PSR — its sort of like the Jetsons meet Star Wars. Back in 1970,…

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TAG Heuer’s Frederic Arnault Unveils Connected Watch Next Generation

TAG Heuer

With all of the social distancing necessary today, staying connected in other ways is ever more important. To do that, TAG Heuer has just launched its third-generation  Connected watch. The brand was one of the first traditional watch companies to jump on the smart watch concept five years ago, so this third evolution is naturally…

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