IWC, Mercedes-AMG Unveil Pilot’s Watch Chronograph Edition AMG

IWC Pilot’s Watch Chronograph Edition AMG

Deftly blending its long-time pilot’s watch experience with Mercedes-AMG’s precision performance in the world of sports cars, the pair continues its affiliation that began 17 years ago in 2004 with the launch of the IWC Pilot’s Watch Chronograph Edition AMG. Just as AMG was born on the racetrack and is committed to driving performance, IWC…

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Q&A With NBA, Miami Heat Superstar Jimmy Butler, New TAG Heuer Ambassador

Jimmy Butler signs on as TAG Heuer brand ambassador

Just a few days ago, TAG Heuer announced that basketball superstar Jimmy Butler, also known as Jimmy Buckets thanks to his all-star slam-dunk performances on the basketball courts, joins their team as a brand ambassador for North America. An exceptional player in the NBA (National Basketball Association) almost since he went professional just 10 years…

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A Closer Look At The Zenith Cohiba Cigars 55th Anniversary Chronomaster Open Watch

Zenith Chronomaster El Primero Cohiba Cigar watch

Easily one of the most distinguished cigar makers in the world, Cuban brand Cohiba celebrates its 55th anniversary this year. To help the  celebration along, Swiss watch brand Zenith, which is enjoying its fifth year of collaboration with Habanos, unveils its sixth special edition watch: the commemorative Chronomaster Open Cohiba 55th Anniversary. Timed to coordinate…

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Cartier Goes Solar, Cyrille Vigneron, Cartier International CEO,  Explains Why  

Cartier Tank Must

One of the more unusual watch introductions released this year at the recent Watches & Wonders Geneva 2021 digital show came in a bit under the radar. It was a quiet, but unexpected, release from the legendary brand Cartier. What made this watch so unusual? The fact that is powered by a SolarBeat photovoltaic movement.…

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Why Bovet’s Miss Audrey Sweet Art Watch With Sugar Crystal Dial Will Melt Hearts

Bovet sugar crystals watch dial

Even though many of us may use sugar every day in coffee, tea or other foods, it just isn’t a substance you think of when you think of watch dials. However, Bovet has proved the world wrong with the very first watch ever to boast a dial made of sugar crystals. Intensely tested to withstand…

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