This month, the Chinese New Year begins: the year of the Ox. To celebrate a host of watch brands are releasing new timepieces that honor this animal. Swatch, though, takes it a fun step further by emblazoning a message of harmony on the case of its Year of the Ox watch, as well. The Swatch…
Last weekend in football was a tough one as the last of the teams battled it out for a place in the Super Bowl. Green Bay Packers, led by quarterback Aaron Rodgers, fell short — allowing the Tampa Bay Buccaneers led by quarterback Tom Brady (a brand ambassador for IWC) to go all the way…
Take one look at the new MB&F Horological Machine No. 9 Sapphire Vision watch and you will probably do a double, or even triple take. Of course, the three-dimensional aerodynamic MB&F watches usually have this effect, but this one is a bit different. Depending on if your mind is in the gutter or not, this…
Mixed martial arts champ Conor McGregor is known for his in-your-face style and boldness. That may be why some people in the world aren’t too shocked by McGregor’s newest watch purchase, which he showed off days before losing the UFC 257 fight against Dustin Poirier. The 32-year-old MMA fighter spent $1 million on a Jacob &…
Swiss watch brand IWC Schaffhausen wowed the world when it unveiled its patented Timezoner world-time watch a few years ago. Now, for the first time, the brand incorporates this function into the “Le Petit Prince” special editions watches. The new 46mm stainless steel Pilot’s Watch Timezoner Edition “Le Petit Prince” is a stunning blend of…
In big news just before the LVMH watch week next week, Zenith unveils a new generation of the iconic Zenith El Primero Chronomaster Sport watch that is sleeker, sportier and that houses a new El Primero caliber that measures to 1/10th of a second. The newest Zenith El Primero Chronomaster Sport collection marks the beginning…
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