This article first appeared earlier in the week on our sister blog, Watch Seduction. “Everyone seems to have something to say about the Royal Wedding of HRH Prince Harry, Duke of Sussex, to American actress Meghan Markle, who now becomes Her Royal Highness, The Duchess of Sussex. From the gown she wore to the car they drove…
Over the many years that I have known Piaget and its marketing directives, I have witnessed the brand form lasting relationships with a host of celebrities and stars. In fact, I have even met many of those celebrities during the brand’s heyday involvement in celebrity polo tournaments. Now, Piaget announces an all-new marketing campaign for…
Just last week on my Perfect Timing column on Forbes.com, I wrote about the Urwerk watch worn by Robert Downey Jr. in the Spider-Man Homecoming 2017 movie — the Urwerk UR-110 RG — selling for $150,000. The thing I have been thinking about is this: was that $150,000 really enough? Truth be told, a brand new…
During Baselworld, TAG Heuer showed off its newest collaboration with Bamford Watch Department, the company known for tricking out watches according to individual desires. The new TAG Heuer Monaco Bamford watch is the second one where TAG Heuer authorized Bamford to do something special with one of its timepieces. This new interpretation of the iconic…
Artist and activist Shepard Fairey joins forces with Hublot. For the complete story on the partnership, visit my Perfect Timing column on Forbes.com. In the meantime, we bring you the basics of this relationship and the technical specifications of the new Hublot Big Bang Meca-10 Shepard Fairey Watch in Blue and in Gray. The relationship…
Yes, you heard right. The luxury Richemont Group has just launched a new watch brand — an affordable one at that. Yes, you also heard right, the new brand is called Baume — mostly because it was conceived of and begun under the auspices of its “mother” brand Baume & Mercier. Additionally, the new brand…
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