Over the many years that I have known Piaget and its marketing directives, I have witnessed the brand form lasting relationships with a host of celebrities and stars. In fact, I have even met many of those celebrities during the brand’s heyday involvement in celebrity polo tournaments. Now, Piaget announces an all-new marketing campaign for…

Was $150,000 Paid For Urwerk Watch Worn by Robert Downey Jr. in Spider-Man Enough?
Just last week on my Perfect Timing column on Forbes.com, I wrote about the Urwerk watch worn by Robert Downey Jr. in the Spider-Man Homecoming 2017 movie — the Urwerk UR-110 RG — selling for $150,000. The thing I have been thinking about is this: was that $150,000 really enough? Truth be told, a brand new…
Hands On With the TAG Heuer Monaco Bamford Watch in Aquablue
During Baselworld, TAG Heuer showed off its newest collaboration with Bamford Watch Department, the company known for tricking out watches according to individual desires. The new TAG Heuer Monaco Bamford watch is the second one where TAG Heuer authorized Bamford to do something special with one of its timepieces. This new interpretation of the iconic…
Artist Shepard Fairey Joins Hublot, Creates Big Bang Meca-10 Shepard Fairey Watch
Artist and activist Shepard Fairey joins forces with Hublot. For the complete story on the partnership, visit my Perfect Timing column on Forbes.com. In the meantime, we bring you the basics of this relationship and the technical specifications of the new Hublot Big Bang Meca-10 Shepard Fairey Watch in Blue and in Gray. The relationship…
Breaking News: Richemont Group Launches New Watch Brand Called Baume
Yes, you heard right. The luxury Richemont Group has just launched a new watch brand — an affordable one at that. Yes, you also heard right, the new brand is called Baume — mostly because it was conceived of and begun under the auspices of its “mother” brand Baume & Mercier. Additionally, the new brand…
Worn & Wound’s First West Coast Wind-Up Show Happens This Weekend in San Francisco
Beginning this Friday, May 18, more than two dozen interesting independent watch brands — most with retail prices lower than $5,000 — will flock to San Francisco’s Chandran Gallery to showcase their newest watch collections, including a few special editions to be launched at the three-day Wind-Up fair by Worn & Wound.. Among them are…