Yesterday, when legendary quarterback Tom Brady led the Tampa Bay Buccaneers to victory at the Super Bowl, IWC was able to jump for joy. Tom Brady, making history yesterday, is…
IWC Wins The Super Bowl — Sort Of
Light Reading: Chanel Launches ‘Eternal Instant’ Book To Celebrate 20 Years Of The J12
It’s a Chanel r’s dream. The new Eternal Instant, Chanel J12 Automatic bo celebrates the 20th anniversary of the brand’s iconic J12 watch that was initially launched in the year…
Arnold & Son Unveils Perpetual Moon Year Of The Ox Watch
Arnold & Son takes this new Chinese New Year — Year of the Ox – -to new heights with its powerful Perpetual Moon watch that pays tribute to the loyal…
Three Reasons To Take A Closer Look At The Girard-Perregaux Laureato Absolute Wired Watch
With roots dating back than 230 years, Girard-Perregaux los to the future. The brand has launched its e-commerce platform and does so with the launch of a bold new on-exclusive…
Introducing The Piaget Polo Skeleton
Easily one of the most iconic watches of the 20th century, the Piaget Polo continues to evolve. Now, the legendary sport watch is introduced in a skeletonized version. The Piaget…
Swatch Unveils Ox Rocks 2021 For Chinese New Year
This month, the Chinese New Year begins: the year of the Ox. To celebrate a host of watch brands are releasing new timepieces that honor this animal. Swatch, though, takes…
Green Bay Packers Quarterback Aaron Rodgers Becomes Zenith Brand Ambassador
Last weekend in football was a tough one as the last of the teams battled it out for a place in the Super Bowl. Green Bay Packers, led by quarterback…
What The $440,000 MB&F HM9 Sapphire Vision Watch Is Really All About
Take one lo at the new MB&F Horological Machine No. 9 Sapphire Vision watch and you will probably do a double, or even triple take. Of course, the three-dimensional aerodynamic…
Conor McGregor Buys $1Million Jacob & Co. Watch, Eyes Erotic Watch, Too
ed martial arts champ Conor McGregor is known for his in-your-face style and boldness. That may be why some people in the world aren’t too shocked by McGregor’s newest watch…
Introducing: IWC Pilot’s Watch Timezoner Edition ‘Le Petit Prince’
Swiss watch brand IWC Schaffhausen wowed the world when it unveiled its patented Timezoner world-time watch a few years ago. Now, for the first time, the brand incorporates this function…
Introducing: Zenith Chronomaster Sport Next Generation
In big news just before the LVMH watch week next week, Zenith unveils a new generation of the iconic Zenith El Primero Chronomaster Sport watch that is sleeker, sportier and…
Introducing The Urwerk UR-100 V T-Rex Watch
It doesn’t surprise us that the newest timepiece out in 2021 from independent brand Urwerk is something to roar about. The UR-100v T-Rex watch is crafted in bronze with a…
New Brand, Watch Museum, Brings Fine Art To The Wrist
The concept of Metiers d’Arts in watchmaking has become all-important in haute horology. Now, a new concept arises from a group of expert watchmakers and artisans that have banned together…
Introducing The Panerai Luminor Marina Guillaume Nery Watch
Free diver Guillaume Nery is also a brand ambassador for Panerai. Now, the brand honors him and his daring endeavors with a special edition watch: the Pam 1122 Guillaume Nery…
HSNY Announces Watchmaking Scholarships For Minorities
The Horological Society of New York (HSNY), announced that it has established two new scholarships for minority watchmaking students. America’s first watchmaking guild announces the Benjamin Banneker Scholarship for Black Watchmaking…