Earlier this year, Vacheron Constantin announced that Chinese-born haute couture designer Yiqing Yin joined the brand’s fairly recently launched “One of Not Many” marketing campaign. Not an official brand ambassador…

Video: Ulysse Nardin Supports Ocearch Shark Research And Rare Expedition
Just a few days ago, a special team of shark researchers and scientists left the waters off of Cape Cod, MA, and headed out to the greater Atlantic Ocean on…
Video: Armin Strom Explains What Resonance Is and How It Works
Resonance. It’s a word we use in watchmaking that — for some — is difficult to understand. We have written a lot about independent Swiss watch brand Armin Strom —…
Video: Corum Unveils ‘Risk Is The Reward’ Campaign As Brand Repositions
Late last year, I was invited by Corum to visit the Manufacture and take part in an unprecedented program. The brand was repositioning itself, establishing new marketing campaigns and ads,…
Zenith Unveils El Primero Revival A384 Watch To Celebrate First Automatic Chronograph
(This article by Roberta Naas first appeared in her Perfect Timing column on Forbes.com.) Just about a week ago in New York City, Zenith Watch Company celebrated the 50th anniversary of…
Hands On With, And Honest Female Review Of, The MB&F Women’s Legacy Machine FlyingT Watch
Recently at the SIHH exhibition in Geneva, I got my first chance to go hands on with the newest watch from MB&F: Legacy Machine FlyingT for women. Before I review…
20 Unique Les Cabinotiers Vacheron Constantin Watches Tour America
With so much emphasis today on the fact that many collectors are loing for bespe watches, it comes as no surprise that one of the world’s most esteemed watch brands,…
SIHH 2019: Introducing The Revolutionary Vacheron Constantin Twin Beat Perpetual Calendar (prices)
Today at SIHH 2019, Vacheron Constantin wowed the world with its technically advanced, highly revolutionary Traditionnelle Twin Beat(R) Perpetual Calendar watch that takes innovation and function in mechanical watchmaking to…
TAG Heuer Unveils Carbon Aquaracer And Monaco Bamford Watches (Prices)
Because TAG Heuer always needs to be on the cutting edge of cool and sleek, the brand unveils a new version of its bed Aquaracer dive watch: Carbon Aquaracer. Crafted…
Hamilton Khaki Field Auto-Chrono Watch Stars in Tom Clancy’s Jack Ryan on Prime Video
Beginning on August 31, and running for eight episodes, Tom Clancy’s Jack Ryan will air on Prime Video. Jack Ryan, played by Krasinski, is fully equipped — and wearing a Hamilton…
Richard Mille Teams With Sly Stallone for the Nearly $1 Million RM 25-01 Tourbillon Adventure Watch
Recently, on my Perfect Timing column on Forbes.com, I introduced the newest watch from Richard Mille: The RM 25-01 Tourbillon Adventure watch — inspired by the adventurous souls and by…
A Close-Up Look at The Challenges Behind Building the Audemars Piguet Royal Oak RD #2 Perpetual Calendar Ultra Thin Concept Watch
For those familiar with the iconic Simpsons series, you no doubt know of the drool-inducing affects a well-glazed and sprinkled donut have on Homer J. Simpson. The same drool-inducing affect…
Oris Goes For Wild and Wonderful Pop-Up Store Experience with Vintage Airstream
It isn’t every day that we see pop-up watch sales by brands at events taking place around America, but when we do, they are usually very staid in nature, with…
Mido Unveils Baroncelli Big Date To Celebrate 100 Years
In 2018, MIDO celebrates its 100th anniversary by continuing along the path set out by founder Georges Schaeren. Through the introduction of numerous exceptional new timepieces, MIDO reaffirms the values…
Hands On With A Watch That Could Save Your Life: North Eagles H2S Detector Watch
Last week on my Perfect Timing column on Forbes.com, I introduced a timepiece that — if you are in the oil and gas industry — could save your life. Now,…
















