With this year marking the 90th anniversary of the famed Jaeger-LeCoultre Reverso watch, whose case slides out of the holder and reverses on itself to offer the wearer two sides,…

Bulova And Veteran Watch Journalist Roberta Naas Talk About Watches, Collecting And More
Bulova has a long and storied past in watchmaking, particularly in the United States, where it was founded. Over the years, the brand has morphed and evolved, like all brands,…
Collective Horology, Urwerk And The Intrepid Museum Launch Space-Age Watch
These days, everyone seems to be focused on watch collecting – at least in the watch collecting world. We regularly hear about how hot the collecting market is, as well…
How To Build A Watch Collection With $10,000 And What To Buy
Generally, when people hear that someone is a watch collector, visions of the world’s most expensive or elaborate watches go through their minds. However, not every watch collector is a…
Cartier Goes Solar, Cyrille Vigneron, Cartier International CEO, Explains Why
One of the unusual watch introductions released this year at the recent Watches & Wonders Geneva 2021 digital show came in a bit under the radar. It was a quiet,…
Rado Releases Sexy Captain Cook x Marina Hoermanseder Watch
Pretty much everyone I know who sees the Rado Captain Co is impressed, with many opting to purchase one of the brand’s coolest s, whether it be in bronze or…
Actress Julia Roberts Dances For Joy For Chopard Happy Sport Campaign
The Happy Diamonds collection of watches and jewelry from Chopard is an icon. When the brand first created watches with free-floating diamonds between the dial and the outer sapphire crystal,…
A Closer Look At Rolex Explorer, Datejust And Daytona 2021 Watches
By Nancy Olson Back in the day, when the spring watch fairs were face-to-face, Rolex was always one of the hottest tickets in town at BaselWorld, with devoted fans, journalists…
Everything You Could Want To Know About Whale Sharks, Oris and Gerardo Del Villar
Explorer, underwater photographer and Oris brand ambassador Gerardo del Villar has spent 15 years photographing the now-endangered Whale Shark. Earlier this week, we announced Oris’ support of his cause by…
Movado Unveils Artists’ Series Watch With Royal Wedding Photographer, Lubomirski
In a big move, Movado is unveiling the much-anticipated new Artists Series watches – created in collaboration with famed photographer Alexi Lubomirski who may be best known as the Official…
James Marsden, Tom Brady Team Up For IWC ‘Born Of A Dream’ Videos
This summer, we brought our readers an interview with legendary quarterback Tom Brady, conducted after he had finished filming a movie with IWC called “Born of a Dream: A Boy…
Interview With Couture Designer Yiqing Yin, New To Vacheron Constantin ‘One Of Not Many’ Campaign
Earlier this year, Vacheron Constantin announced that Chinese-born haute couture designer Yiqing Yin joined the brand’s fairly recently launched “One of Not Many” marketing campaign. Not an official brand ambassador…
Video: Ulysse Nardin Supports Ocearch Shark Research And Rare Expedition
Just a few days ago, a special team of shark researchers and scientists left the waters off of Cape Cod, MA, and headed out to the greater Atlantic Ocean on…
Video: Armin Strom Explains What Resonance Is and How It Works
Resonance. It’s a word we use in watchmaking that — for some — is difficult to understand. We have written a lot about independent Swiss watch brand Armin Strom —…
Video: Corum Unveils ‘Risk Is The Reward’ Campaign As Brand Repositions
Late last year, I was invited by Corum to visit the Manufacture and take part in an unprecedented program. The brand was repositioning itself, establishing new marketing campaigns and ads,…