Video: Ulysse Nardin Supports Ocearch Shark Research And Rare Expedition

Ulysse Nardin, Ocearch

Just a few days ago, a special team of shark researchers and scientists left the waters off of Cape Cod, MA, and headed out to the greater Atlantic Ocean on a two-week expedition to study sharks in their own environment. The expedition, led by Ocearch and supported by Swiss watch brand, Ulysse Nardin, aims to…

Read More →

Video: Armin Strom Explains What Resonance Is and How It Works

Armin Strom Masterpieces Dual Time Resonance Sapphire Watch, SIHH 2019

Resonance. It’s a word we use in  watchmaking that — for some — is difficult to understand. We have written a lot about independent Swiss watch brand Armin Strom — masters at resonance. On multiple occasions we have tried to explain what resonance is and how it is achieved in watchmaking. Now, Armin Strom has…

Read More →

Video: Corum Unveils ‘Risk Is The Reward’ Campaign As Brand Repositions

Roberta Naas, Corum

Late last year, I was invited by Corum to visit the Manufacture and take part in an unprecedented program. The brand was repositioning itself, establishing new marketing campaigns and ads, and planning some great new launches — all destined for this year to coincide with its 65th anniversary. The new campaign, Risk is the Reward,…

Read More →

Zenith Unveils El Primero Revival A384 Watch To Celebrate First Automatic Chronograph

Zenith El Primero A384 Revival Watch

(This article by Roberta Naas first appeared in her Perfect Timing column on Forbes.com.) Just about a week ago in New York City, Zenith Watch Company celebrated the 50th anniversary of the famed El Primero chronograph caliber, and globally launched the El Primero Revival A384 watch. The new timepiece is an homage to the first El…

Read More →

Hands On With, And Honest Female Review Of, The MB&F Women’s Legacy Machine FlyingT Watch

MB&F Legacy Machine FlyingT

Recently at the SIHH exhibition in Geneva, I got my first chance to go hands on with the newest watch from MB&F: Legacy Machine FlyingT for women.  Before I review this watch, let me offer a little background. To begin with, Maximilian Busser – founder of MB&F – and I have a long history. I…

Read More →

20 Unique Les Cabinotiers Vacheron Constantin Watches Tour America

Vacheron Constantin Les Cabinotiers

With so much emphasis today on the fact that many collectors are looking for bespoke watches, it comes as no surprise that one of the world’s most esteemed watch brands, Vacheron Constantin, would go out of its way to deliver on that demand.  Just recently, and running for another week  or so, Vacheron Constantin is…

Read More →