By Alex Lam Yesterday, we waxed poetic about our passion for watches and the drive to collect and curate them. That article was all about the emotion involved in buying…

Watch Executives Speak Out about Prices, Groups, Technology and More
In a passionate statement that rounded out an hour-long panel discussion among top-level watch industry executives in New York City recently, Maximilian Busser, founder of MB&F Horological Lab, summed up…
Watch Lovers Welcome at the First-Ever Watch Panel Discussion at the Extraordinary Conference in NYC
On December 5-7 in New York City, the Initiatives in Art and Culture will host its 15th conference – this year entitled Extraordinary: Icons, Iconoclasm, and Innovation. Throughout the cultural…
Congratulations Oracle Team USA Wins America’s Cup 2013
In what many are calling the sports’ world’s biggest turnaround, Oracle Team USA has captured the 34th America’s Cup title – triumphantly – in a 9-8 win over Emirates Team…
TAG Heuer Unveils Specially Made Smart Watch for Professional Timing
As this year’s 34th America’s Cup enters its exciting final weekend, we want to bring you a little behind-the-scenes info about how the R&D departments of TAG Heuer and Oracle…
Three Top Tennis Watches for Women
Tennis is a truly personal sport, and no matter how one plays, a woman wants to lo good on the court. If you tennis, you may think about donning a…
Exclusive Interview: Stephane Linder, TAG Heuer CEO, has a few plans in store for the brand (first in a series of new executive interviews)
There have been a lot of shifts in the watchmaking world lately- behind-the-scenes shifts that is. CEO’s and brand presidents are moving around – hopefully for the better. TAG Heuer…
A Close-up Look at the TAG Heuer Aquaracer 500M Limited Edition, at the America’s Cup Races
The TAG Heuer Aquaracer 500M Limited Edition watches pay tribute to the America’s Cup. This year, TAG Heuer partners with Oracle Team USA—equipping the teams with TAG Heuer eyewear and…
Day One of 34th America’s Cup races — On the Water with TAG Heuer and Oracle Team USA
Today we spent the day on board a yacht in the San Francisco Bay with TAG Heuer, Official Partner with Oracle Team USA, Defender of the 34th America’s Cup. We…
A look at the Dubey & Schaldenbrand R92 Column Wheel Chronograph
Independent watchmaker Dubey & Schaldenbrand is a company that prides itself on blending history and current day. As such, it has proudly curated treasured movements from the 1950’s, 60’s and…
Rolex Brand Ambassador, Phil Mickelson, Wins British Open, and a look at a few other brand ambassadors
Yesterday, Phil Mickelson closed the British Open with his best-ever round in a major Sunday when he finished with a 5-under 66 at Muirfield to win the third leg of…
Watch Trends: Top Sailing Watches
Summer is here and with it comes a host of outdoor sports, including sailing. Real fans are following regattas around the country, including the current Louis Vuitton Cup races in…
Understanding Tag Heuer’s New Carrera MikroPendulum Concept Watch
In BaselWorld last month, TAG Heuer did what it usually does – unveiled a concept watch. This time it was the extremely avant-garde TAG Heuer Carrera MikroPendulumS Concept watch. Of…
The Editor’s Perspective: An Interview with Roberta Naas
With the upcoming JCK show around the corner — I was interviewed recently by the Fair Organizers about my take on time. For those who may be interested, the following…
A Moment in Time with Legendary Jack Heuer
Having been in this industry nearly 30 years, I’ve had the distinct good fortune of witnessing certain brands as they grew and flourished, and of meeting some of the watch…