Three Reasons Why The TAG Heuer, Porsche Partnership Works

TAG Heuer Carrera Porsche Chronograph

Just last week, TAG Heuer and Porsche raced ahead and announced a long-term partnership to work together on collaborations. It seems that everyone was quick to rush to report the new affiliation. I, on the other hand, waited until all the fanfare slowed so that I could take a closer look at it and why…

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Paul Newman’s Rolex Daytona Sells For $5.1 Million At Racing Pulse Auction, Steve McQueen’s Heuer Monaco Gets $2.2 Million

Paul Newman, Big Red

Well it seems that Paul Newman is slightly cooler than Steve McQueen in the auction world — or at least Newman’s Rolex “Big Red” Daytona was in higher demand than the TAG Heuer watch McQueen wore on the last day of filming the movie LeMans. But both of them achieved great prices, and the TAG…

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Steve McQueen’s Heuer Monaco Worn In 1971 Film, Le Mans, To Be Auctioned by Phillips

Steve McQueen, LeMans

Steve McQueen put time on the map – at least for TAG Heuer back in the 1970’s  when he wore the Monaco in the film Le Mans. McQueen was an avid racecar driver in addition to being a superb actor and he did his own driving in that movie.  Now, the watch he wore –…

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Introducing The New Sport Carrera Chronograph 160 Years Special Edition Watches

TAG HEUER Carrera

  As part of its ongoing efforts to celebrate its 160th anniversary, TAG Heuer continues to focus on the Carrera collection. Today, the brand unveils the all-new TAG Heuer Sport Chronograph Carrera 160 Years Special Edition watches. They are inspired by a timepiece from the mid-1960’s that was a celebrated watch in its day. The “Dato…

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Introducing: TAG Heuer Carrera Chronograph Watches

TAG Heuer Carrera Chronograph

This year, TAG Heuer embarked on a big quest. The brand decided to revamp the entire original racing chronograph series. Translated: redesign and release new versions of the beloved Carrera Chronograph. The first of its kind was unveiled in 1963 and was the brainchild of then-president Jack Heuer. It was steel with a silver dial…

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TAG Heuer Times Spectator-less Indy 500, New Formula 1 Indy 500 Watch Honors Race

Tag Heuer Indy 500 Formula 1 watch

Today marked the 104th running of the famed Indy 500 in Indianapolis, Indiana. This year, though, in addition to being held later than usual, the event was totally spectator-less thanks to COVID-19. Still, that didn’t stop driver Takuma Sato from pulling ahead of Scott Dixon and Graham Rahal to claim the victory. Sato also won…

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