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TAG Heuer

Meet the People: A Dozen of the Wealthiest Swiss Watch “Families” Today, and How I Know Them

By Roberta Naas / March 3, 2017
Some of the wealthiest Swiss watch families and individuals are worth billions.

  Sure, Forbes has its billionaire lists and its highest-paid athletes/CEOS/celebs lists, but they don’t have the list that is currently out and circulating of the richest people in the…

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54 years ago in

Bella Hadid, New TAG Heuer Brand Ambassador, Exclusive Interview About Time, Dreams and ‘DIsconnecting’

By Roberta Naas / February 14, 2017
Super Model Bella Hadid with TAG Heuer CEO Jean-Claude Biver as they talk about time, disconnecting and not cracking under pressure.

Yesterday, as we were heading into New York for the big reveal last night of TAG Heuer’s new brand ambassador — 2016 Mo of the Year, Bella Hadid — we…

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54 years ago in

TEASER VIDEO: TAG Heuer Names New Brand Ambassador for Women

By Roberta Naas / February 13, 2017
TAG Heuer gets ready to announce new brand ambassador for women's watches.

I’m heading to New York to do an interview with Jean-Claude Biver  — head over the TAG Heuer brand — and the newest brand ambassador the brand is naming tonight…

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54 years ago in

TAG Heuer Times NYC Marathon

By Roberta Naas / November 6, 2016
TAG Heuer is the Official Timekeeper of today's NYC Marathon.

Today in New York City, TAG Heuer is the Official Timekeeper  and Timepiece for the 2016 TCS New York City Marathon.  It marks the third year of the partnership (the…

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54 years ago in

Interview: Miami Marlins Right Fielder, Giancarlo Stanton, and TAG Heuer Brand Ambassador

By Roberta Naas / September 7, 2016

Recently, I joined TAG Heuer on a trip to Miami for a host of events. Not only did I get to join the brand in its celebration of 100 Years…

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54 years ago in

TAG Heuer Sponsors SEA Paddle NYC, with Paddle Champion Kai Lenny Competing

By Roberta Naas / August 19, 2016

Loing for something to do in New York City this weekend? Get active and drag out your paddle board or at least move to a great viewing spot for the…

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54 years ago in

TAG Heuer Teams with Dartfish to Unveil Pocket Pro Video Analysis and Timing System

By Roberta Naas / August 9, 2016

In an interesting new partnership, TAG Heuer has teamed with Dartfish to bring to market the smallest and smartest video analysis and timing system package for sports training: the Pro. The Pro combines…

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54 years ago in

Tennis and Watches: Top 5 Watch Brands that Tennis Stars Wear on their Wrists

By Roberta Naas / July 11, 2016

  What a weekend in the tennis and watch worlds. At Wimbledon, Serena Williams came out victorious on the women’s side, achieving her personal goal of  22 grand slam titles (and…

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54 years ago in

Moment in Time: Interview with Patrick Dempsey, Actor, Driver and TAG Heuer Ambassador

By Roberta Naas / July 7, 2016

Those who know the steam Dr. Derek Shepherd from television’s Grey’s Anatomy may be interested to know that he is also an avid car racer  — with his own team…

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54 years ago in

Celebrating the 4th of July with 12 Red, White and Blue Watches (slideshow)

By Roberta Naas / July 1, 2016

Independence Day is around the corner. In fact, this year the 4th of July falls on a Monday, giving us all a nice long weekend to relax and enjoy time…

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54 years ago in

Fast Focus for Father’s Day: TAG Heuer Formula 1 Red Bull Racing Team Watch

By Roberta Naas / June 15, 2016

When TAG Heuer signed with Red Bull Racing Formula One team late last year to become the Official Timekeeper, Official Watch and Official Performance Partner of Red Bull Racing, we…

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54 years ago in

TAG Heuer, Official Timer of the Indy 500, Measures Ultimate Precision- Rossi Wins

By Roberta Naas / May 29, 2016

Today marked the 100th running of the Indy 500– an American institution that happens every year on Memorial Day weekend. Alexander Rossi, considered a roie, managed to win the race…

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54 years ago in

BaselWorld 2016: Meet the Affordable TAG Heuer Carrera 02T Tourbillon

By Roberta Naas / March 23, 2016

In typical TAG Heuer style, the brand that  s to give us exciting news at BaselWorld does it again. Just six months after the release of the TAG Heuer Carrera Heuer-01…

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54 years ago in

TAG HEUER Won’t Renew Maria Sharapova Contract at this Point in Time

By Roberta Naas / March 8, 2016

It happened once before to this great brand: an ambassador athlete caught in the not-so-favorable spotlight. Recently, tennis great Maria Sharapova –28 year old with 35 career singles titles –failed…

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54 years ago in

Introducing the TAG Heuer Connected Watch: SmartWatch made with Intel and Google (Video, Prices)

By Roberta Naas / November 9, 2015

Live at a press conference this morning at the LVMH Tower, TAG Heuer CEO Jean-Claude Biver introduced the much-anticipated TAG Heuer Connected watch. The press conference — with top executives from Intel…

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54 years ago in
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Roberta Naas
Roberta Naas
Veteran watch journalist and author of 6 books on watches.
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