Sure, Forbes has its billionaire lists and its highest-paid athletes/CEOS/celebs lists, but they don’t have the list that is currently out and circulating of the richest people in the…
Yesterday, as we were heading into New York for the big reveal last night of TAG Heuer’s new brand ambassador — 2016 Mo of the Year, Bella Hadid — we…
I’m heading to New York to do an interview with Jean-Claude Biver — head over the TAG Heuer brand — and the newest brand ambassador the brand is naming tonight…
Today in New York City, TAG Heuer is the Official Timekeeper and Timepiece for the 2016 TCS New York City Marathon. It marks the third year of the partnership (the…
Recently, I joined TAG Heuer on a trip to Miami for a host of events. Not only did I get to join the brand in its celebration of 100 Years…
Loing for something to do in New York City this weekend? Get active and drag out your paddle board or at least move to a great viewing spot for the…
In an interesting new partnership, TAG Heuer has teamed with Dartfish to bring to market the smallest and smartest video analysis and timing system package for sports training: the Pro. The Pro combines…
What a weekend in the tennis and watch worlds. At Wimbledon, Serena Williams came out victorious on the women’s side, achieving her personal goal of 22 grand slam titles (and…
Those who know the steam Dr. Derek Shepherd from television’s Grey’s Anatomy may be interested to know that he is also an avid car racer — with his own team…
Independence Day is around the corner. In fact, this year the 4th of July falls on a Monday, giving us all a nice long weekend to relax and enjoy time…
When TAG Heuer signed with Red Bull Racing Formula One team late last year to become the Official Timekeeper, Official Watch and Official Performance Partner of Red Bull Racing, we…
Today marked the 100th running of the Indy 500– an American institution that happens every year on Memorial Day weekend. Alexander Rossi, considered a roie, managed to win the race…
In typical TAG Heuer style, the brand that s to give us exciting news at BaselWorld does it again. Just six months after the release of the TAG Heuer Carrera Heuer-01…
It happened once before to this great brand: an ambassador athlete caught in the not-so-favorable spotlight. Recently, tennis great Maria Sharapova –28 year old with 35 career singles titles –failed…
Live at a press conference this morning at the LVMH Tower, TAG Heuer CEO Jean-Claude Biver introduced the much-anticipated TAG Heuer Connected watch. The press conference — with top executives from Intel…
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