Introducing the TAG Heuer Connected Modular 45 Watch – Customizable Smart Watch with 4,000 Iterations

The new TAG Heuer Connected Modular 45mm smart watch is totally customizable.

In an official unveiling last night in San Francisco and today in Switzerland, TAG Heuer unveils its second TAG Heuer Connected Modular 45 watch – totally officially Swiss Made and in a modular format so that buyers can customize almost any aspect of the watch to suit their needs. In total, TAG Heuer says as…

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Meet the People: A Dozen of the Wealthiest Swiss Watch “Families” Today, and How I Know Them

Some of the wealthiest Swiss watch families and individuals are worth billions.

  Sure, Forbes has its billionaire lists and its highest-paid athletes/CEOS/celebs lists, but they don’t have the list that is currently out and circulating of the richest people in the Swiss watch industry. The wealthiest Swiss watch families include names we are all too familiar with, including Rupert, Hayek, Stern and Scheufele. Here we bring…

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Bella Hadid, New TAG Heuer Brand Ambassador, Exclusive Interview About Time, Dreams and ‘DIsconnecting’

Super Model Bella Hadid with TAG Heuer CEO Jean-Claude Biver as they talk about time, disconnecting and not cracking under pressure.

Yesterday, as we were heading into New York for the big reveal last night of TAG Heuer’s new brand ambassador — 2016 Model of the Year, Bella Hadid — we brought you a teaser video about her 1,500 hours in six-inch heels and her 34 wardrobe changes in fewer than 10 seconds. However, last night…

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TEASER VIDEO: TAG Heuer Names New Brand Ambassador for Women

TAG Heuer gets ready to announce new brand ambassador for women's watches.

I’m heading to New York to do an interview with Jean-Claude Biver  — head over the TAG Heuer brand — and the newest brand ambassador the brand is naming tonight at a huge event at Equinox in New York City. This time,the focus is on women’s watches for the Don’t Crack Under Pressure campaign. Even…

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TAG Heuer Times NYC Marathon

TAG Heuer is the Official Timekeeper of today's NYC Marathon.

Today in New York City, TAG Heuer is the Official Timekeeper  and Timepiece for the 2016 TCS New York City Marathon.  It marks the third year of the partnership (the biggest marathon is 26.2 miles of endurance running) and is  the perfect match for the brand’s “Don’t Crack Under Pressure” campaign. TAG Heuer presented the Connected…

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Interview: Miami Marlins Right Fielder, Giancarlo Stanton, and TAG Heuer Brand Ambassador

Recently, I joined TAG Heuer on a trip to Miami for a host of events. Not only did I get to join the brand in its celebration of 100 Years of Innovation (with its involvement in auto racing and with the anniversary of the Carrera), but also I got to take in a Miami Marlins…

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