It’s been a month of new technology, new innovations, concept watches and . We’ve seen some great “firsts” in the watch industry here in Switzerland. Now, TAG Heuer joins the…

Watch Education: What is a Chronometer and What is COSC Certification?
A few weeks ago we answered the question, “What is a Chronograph?” and promised to bring to light the difference between a chronograph and a chronometer – terms that are…
A Moment in Time: TAG-Heuer Brings on Cameron Diaz
Cameron Diaz, the vibrant California-born actress who won hearts in the film The Holiday, as well as in roles such as My Best Friend’s Wedding, There’s Something About Mary, Charlie’s…
Time Capsules: News- Announcing the Winners of the 12th Annual Grand Prix d’ Horlogerie de Genève
Max Busser of MB&F had a great day. With the Geneva Grand Prix d’Horlogerie just completed, MB&F won twice today! It won the award for the Public Prize (voted on…
Weekend Sojourn: TAG Heuer Donates to Hurricane Sandy Relief Efforts and other Charities in NYC with Cameron Diaz, Leonardo DiCaprio at Museum of Natural History
Last night, we spent several hours at New York’s Museum of Natural History at an elegant charity event hosted by TAG Heuer. Initially, I was adverse to going to this…
Around the world: Louis Vuitton Watches and the America’s Cup World Series
Atimelyperspective spent this past weekend with Louis Vuitton in San Diego – for the final races in the America’s Cup World Series. Here the brand unveiled a revolutionary new yachting…
A Moment in Time: Hautlence SA’s Co-Founder and managing director, Guillaume Tetu
Not even 40 yet, the very humble, genuine and likeable Guillaume Tetu has already accomplished a wealth of interesting feats in watchmaking. Having spent two years as a Consultant CAO…