How TAG Heuer Won The Australian Tennis Open 2021 (Sort Of)

Naomi Osaka, TAG Heuer

Running from February 8 to the 21st, the Australian Open 2021 took place in Melbourne Park in front of a sparse audience. But the competition was fierce, nonetheless. In the end, Naomi Osaka took the women’s championship spot after defeating American Jennifer Brady in straight sets that lasted fewer than 80 minutes. So, how does…

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Presidents’ Watches From Biden To LBJ And JFK

Donald J. Trump at the Unveiling of his Trump Signature Watch Collection at Macy's in 2006

Updated 2/15/21 With President’s  Day here — it seems like a good time to take a look at which presidents wore which watches over the years. Current President, Joe Biden has been spotted wearing an Omega and also Seiko, as well as a few others – he seems to like watches. In fact, Chrono24 recently…

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Three Reasons Why The TAG Heuer, Porsche Partnership Works

TAG Heuer Carrera Porsche Chronograph

Just last week, TAG Heuer and Porsche raced ahead and announced a long-term partnership to work together on collaborations. It seems that everyone was quick to rush to report the new affiliation. I, on the other hand, waited until all the fanfare slowed so that I could take a closer look at it and why…

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Paul Newman’s Rolex Daytona Sells For $5.1 Million At Racing Pulse Auction, Steve McQueen’s Heuer Monaco Gets $2.2 Million

Paul Newman, Big Red

Well it seems that Paul Newman is slightly cooler than Steve McQueen in the auction world — or at least Newman’s Rolex “Big Red” Daytona was in higher demand than the TAG Heuer watch McQueen wore on the last day of filming the movie LeMans. But both of them achieved great prices, and the TAG…

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Steve McQueen’s Heuer Monaco Worn In 1971 Film, Le Mans, To Be Auctioned by Phillips

Steve McQueen, LeMans

Steve McQueen put time on the map – at least for TAG Heuer back in the 1970’s  when he wore the Monaco in the film Le Mans. McQueen was an avid racecar driver in addition to being a superb actor and he did his own driving in that movie.  Now, the watch he wore –…

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Introducing The New Sport Carrera Chronograph 160 Years Special Edition Watches

TAG HEUER Carrera

  As part of its ongoing efforts to celebrate its 160th anniversary, TAG Heuer continues to focus on the Carrera collection. Today, the brand unveils the all-new TAG Heuer Sport Chronograph Carrera 160 Years Special Edition watches. They are inspired by a timepiece from the mid-1960’s that was a celebrated watch in its day. The “Dato…

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