This past weekend, TAG Heuer once again cemented its dominance in the world of motorsports as the single luxury watchmaker to serve as top sponsor at both the Indianapolis 500…
Meet TAG Heuer’s New Monaco Timepieces In Honor of F1 And Indy
Lando Norris Wins F 1 Louis Vuitton Australian Grand Prix Timed By TAG Heuer
This past weekend, the engines roared in Melbourne, Australia, as the 2025 Formula 1® Louis Vuitton Australian Grand Prix marked the first race of the season. This F1 race also marked…
A Closer Look: Louis Vuitton, TAG Heuer At LVMH Watch Week 2025
Just last week, nine of the LVMH Group’s watch and jewelry maisons came together to celebrate what has become an annual event: LVMH Watch Week. The 2025 edition didn’t come…
TAG Heuer Returns As Official Timekeeper Of Formula 1 For 75th Anniversary
As Formula 1 celebrates its milestone 75th anniversary, Swiss luxury watch brand TAG Heuer has announced its return to the sport as the Official Timekeeper. This marks a revival of…
LVMH Watch Week 2025: Los Angeles Welcomes Record Number Of Brands
In a highly anticipated event on the horological calendar, the sixth edition of LVMH Watch Week will take place in Los Angeles in late January 2025. This exclusive, invitation-only gathering…
F1 Las Vegas Grand Prix Ends Today, But TAG Heuer Is Just Getting Started
As the world’s F1 rs turned their attention this weekend to the glitz and adrena of the Formula 1 Las Vegas Grand Prix 2024,TAG Heuer’s bold new iteration of its…
Meet THE TAG Heuer Monaco Chronograph Racing Green
TAG Heuer continues to push the boundaries of motorsport-inspired horology with the introduction of the TAG Heuer Monaco Chronograph Racing Green. This release, part of the famed Monaco collection, celebrates…
A Closer Look At The TAG Heuer Formula 1 X Kith Watches And The Partnership
(Portions of this article by Roberta Naas first appeared on Forbes.com.) It was billed as a relaunch of the bed Formula 1 watch that TAG Heuer first unveiled to the…
Will New TAG Heuer CEO, Julien Tornare, Raise Prices, Change Product?
(This article by Roberta Naas first appeared on Forbes.com.) Recently, the LVMH Group announced changes in ranks for some of its brand’s leaders. LVMH Watches & Jewelry Division announced that…
TAG Heuer Unveils Carrera Chronograph Tourbillon And Date Watches
In a big move during LVMH Watch Days in Miami, TAG Heuer unveils two incredible new Carrera Chronograph watches that pay homage to the collection’s rich history but in a…
A Closer Look At The TAG Heuer Carrera Chronosport X Porsche
Two years ago, in 2021, TAG Heuer and Porsche embarked on a global collaboration to honor the illustrious history of the iconic Carrera. TAG Heuer introduced the Carrera watch, originally…
A Closer Look: TAG Heuer’s Skipper Chronograph Regatta Watch
Skipper (noun): person in command of a ship; Barbie’s younger sister; TAG Heuer’s new chronograph with a fascinating history dating to the late 1960s and the America’s Cup. …
Ryan Gosling As Ken Wears Three TAG Heuer Vintage Watches At Once in Barbie Movie
Hollywood heartthrob and TAG Heuer’s esteemed brand ambassador, Ryan Gosling, makes a style statement in the much-talked-about high-grossing movie “Barbie” with three exceptional TAG Heuer timepieces. Since his collaboration with…
TAG Heuer Carrera Celebrates 60 Years With New Watches Under $6,500
The Heuer Carrera is one of those iconic timepieces that will forever hold a place in the minds and hearts of watch fans worldwide. Introduced in 1963 at the behest…
Meet A Few New Watch Brand Ambassadors: Cline, Bailey, Garfield
April was a busy month for certain watch brands that added ambassadors or “friends of the brand” to their rosters. Here’s a quick rundown of just a few, including Madelyn…