Super Mario Becomes Hero On Dial Of New TAG Heuer Limited Edition Watch

TAG Heuer x Super Mario Limited Edition watch

Swiss watch brand TAG Heuer has joined in a “long-term’ collaboration with Nintendo and today the two launch the TAG Heuer x Super Mario Limited Edition watch. For TAG Heuer, the goal is to further the brand’s already strong Connected Technology. It was just about five years ago that TAG Heuer really went full-speed ahead with…

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How To Build A Watch Collection With $10,000 And What To Buy

TAG Heuer Aquaracer Professional 300 $3,000

Generally, when people hear that someone is a watch collector, visions of the world’s most expensive or elaborate watches go through their minds. However, not every watch collector is a seasoned aficionado with oodles of money under their belts to buy every watch they’ve ever dreamed of. In fact, those types of collectors comprise just…

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How TAG Heuer Won The Australian Tennis Open 2021 (Sort Of)

Naomi Osaka, TAG Heuer

Running from February 8 to the 21st, the Australian Open 2021 took place in Melbourne Park in front of a sparse audience. But the competition was fierce, nonetheless. In the end, Naomi Osaka took the women’s championship spot after defeating American Jennifer Brady in straight sets that lasted fewer than 80 minutes. So, how does…

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Presidents’ Watches From Biden To LBJ And JFK

Donald J. Trump at the Unveiling of his Trump Signature Watch Collection at Macy's in 2006

Updated 2/15/21 With President’s  Day here — it seems like a good time to take a look at which presidents wore which watches over the years. Current President, Joe Biden has been spotted wearing an Omega and also Seiko, as well as a few others – he seems to like watches. In fact, Chrono24 recently…

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Three Reasons Why The TAG Heuer, Porsche Partnership Works

TAG Heuer Carrera Porsche Chronograph

Just last week, TAG Heuer and Porsche raced ahead and announced a long-term partnership to work together on collaborations. It seems that everyone was quick to rush to report the new affiliation. I, on the other hand, waited until all the fanfare slowed so that I could take a closer look at it and why…

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Paul Newman’s Rolex Daytona Sells For $5.1 Million At Racing Pulse Auction, Steve McQueen’s Heuer Monaco Gets $2.2 Million

Paul Newman, Big Red

Well it seems that Paul Newman is slightly cooler than Steve McQueen in the auction world — or at least Newman’s Rolex “Big Red” Daytona was in higher demand than the TAG Heuer watch McQueen wore on the last day of filming the movie LeMans. But both of them achieved great prices, and the TAG…

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