Easily one of the greatest athletes of his generation, NBA star and celebrated two-time NBA MVP player LeBron James has joined the elite corps of global ambassadors for Audemars Piguet.…
A look at the world’s wristwatch brands, their newest timepieces, brand ambassadors, events and news – by brand.

Around the World: Audemars Piguet Turns up the Heat, Brings on Lebron James as Global Ambassador
Just as Audemars Piguet barely closed the bo on the decade-long relationship with Arnold Schwarzenegger and introduced The Legacy this year, the final watch in a seven-series success story, this…
A Moment in Time: The legendary Sean D. Tucker, aerobatic aviation pilot, and so much more
There aren’t many people you would trust your life with – really trust your life with. But I trusted mine with aerobatic aviation instructor Sean D. Tucker recently and I’d…
Around the World: Flying High with Tutima
This past weekend, I had the awe-inspiring experience of aerobatic aviation, flying formation and joining the legendary Sean D. Tucker and his team at the Tutima Academy of Aviation Safety…
A Moment in Time: Max Busser of MB&F
One would be hard pressed to find anyone in the watch collector world who doesn’t know Max Busser. Max has made a global name for himself as a creator and…
A Moment in Time: Stephen Forsey
Watchmaker Stephen Forsey, along with Robert Greubel, has become a true force in the watchmaking world since entering the watchmkaing scene just about six years ago. Their untiring quest for…
Around the World: Parmigiani Restores History
In the Parmigiani workshops in Fleurier, amazing restoration work takes place. Sometimes that work is on Parmigiani watches or other brands, on very old clocks and specialty pieces. Today, when…
Around the World: Hot Air Ballooning in Gstaad with Parmigiani
When most people think of hot air ballooning, they think of warm weather climates such as New Mexico –where one of the most famous balloon festivals takes place annually. Today,…
Around the World: Breitling’s World First Boutique Takes Flight
In the posh New York City 57th Street area – just off of Fifth Avenue – Breitling officially opened its first world flagship Boutique last night – amidst great fanfare.…
A Moment in Time: Hautlence SA’s Co-Founder and managing director, Guillaume Tetu
Not even 40 yet, the very humble, genuine and likeable Guillaume Tetu has already accomplished a wealth of interesting feats in watchmaking. Having spent two years as a Consultant CAO…
A Moment in Time: Rolf Schnyder, President and Owner, Ulysse Nardin
Easily one of the most down-to-earth, genuine men in the watch industry, Rolf Schnyder is a visionary. A man of a different breed, he sees things from a creative perspective,…
Around the World: Ulysse Nardin Opens First US Boutique
If you’ve read the recently posted “A Moment in Time with Randy Johnson,” you already know this baseball legend was at the opening of the first Ulysse Nardin Boutique in…
A Moment in Time: Baseball’s Randy Johnson
In Boca Raton, Fl, for the opening of the first Ulysse Nardin USA boutique, future hall of famer baseball player–and watch collector—Randy Johnson made an appearance and talked with us…
A Moment in Time: Patek Philippe USA’s President, Larry Pettinelli
Can today’s younger generation figure out how to rock their grandfather’s Patek? Patek Philippe holds a record for achieving 15 of the 16 highest prices ever paid for a timepiece…
A Moment in Time: IWC, North America’s President Benoit de Clerck
With a dozen years in the watch industry, Benoit deClerck has spent the past seven of them at the North American helm of IWC. Today, IWC is one of the…

