On May 16th 2022, Nimsdai Purja became the first mountaineer to ascend the summits of Everest, Lhotse and Kanchenjunga without supplemental oxygen in the record-breaking timeframe of just 8 days, 23 hours and 10 minutes. He also set a second record of doing the Everest to Lhotse traverse without oxygen in 26 hours. He undertook…
A look at the world’s wristwatch brands, their newest timepieces, brand ambassadors, events and news – by brand.

Anne Hathaway Joins Bulgari As Global Ambassador
For a little break from watches today, we take a look at austere jewelry, the Cannes Film Festival and the award-winning Anne Hathaway. Today, Bulgari announces that Academy Award winning actress Anne Hathaway has joined the brand’s line up as its new global ambassador. Additionally, at the 75th annual Cannes film festival, Hathaway wore…
A Closer Look At The MB&F X Reuge MusicMacine 1 Reloaded Spacecraft Music Box
It was nine years ago that innovative Swiss independent watch brand MB&F teamed with the well-respected Reuge music box maker to unveil the MusicMachine 1 space-inspired music box. Now, the two brands release the newest co-creation: the MusicMachine 1 Reloaded. The three-dimensional music box not only defies tradition in looks and design, but also…
Meet The Bulgari Aluminium Chronograph Ducati: Relationships Might Not Get Any Better
Bulgari has long been making headlines for its exceptional, world-record-setting timepieces. Now, watch and car lovers can expect to race to the finish line with the all-new Bulgari X Ducati partnership. The first watch resulting from this collaboration between iconic Italian brands is the Bulgari Aluminium Chronograph Ducati Special Edition watch and it is…
One Watch Collector, 160 Rare Rolex, Patek, Journe Watches: OAK Collection Opens Next Week
Watch collectors and enthusiasts are in for a huge treat next week as a traveling exhibition begins its journey in London. More than 150 timepieces collected by one man — over the course of four decades — will be unveiled to the world during the OAK Collection International Exhibit taking place at The Design Museum in…
First Look: Introducing The Jaeger-LeCoultre Green Polaris Automatic Date Watch
It’s an exciting day for Swiss watch brand Jaeger-LeCoultre, a new immersive-experience boutique just opened on the prestigious Rodeo Drive in America. Located directly across from the iconic Bijan boutique, the new store is built on a new design concept with a more interactive and engaging presentation. This marks the fourth USA brand-specific boutique…