It starts simply enough: a man in an elevator, a woman rushing in just before the doors close. “Is that a Citizen?” she asks, eyeing his watch. “Yes. Powered by…
How Citizen’s Eco-Drive Commercial Turns An Elevator Ride Into an Adventure
Is This the Year for a GPHG Reset?
With Watches & Wonders Geneva wrapped up, it’s time to take a lo at a few other important announcements besides new products. One such topic is the GPGH. With its…
Patek Philippe Celebrates 50 Years Of Nautilus With New Watches, Clock
{Portions of this article by Roberta Naas first appeared on her column on Forbes.com) With Watches & Wonders Geneva 2026 now concluded, the conversation across the watch world has shifted…
Armin Strom Sounds Off With Repeater Resonance 12:59 With Two Striking Modes
At Watches and Wonders Geneva this week, Armin Strom once again affirms — albeit, quietly — its commitment to aesthetics, technical advancement, resonance and innovation. The brand actually reframes the…
Parmigiani Fleurier Unveils World Premier Tonda PF Chronograph Mysterieux
This year marks the 30th anniversary of Parmigiani Fleurier. I remember clearly when the brand launched and was proud to cover its first watches editorially. Created by master watchmaker and…
Vacheron Constantin Unveils New Caliber 2550 Ultra-Thin Movement In Platinum Overseas
It isn’t every day that we devote an entire post to a new movement, but the new Vacheron Constantin Caliber 2550 deserves such space. After all, seven years in R&D…
Panerai Pushes Power To 31 Days In Luminor 31 Giorni Tool Watch
Long before “tool watch” became industry shorthand, Panerai was quietly crafting mission-critical instruments for the Royal Italian Navy—timepieces born of necessity, where failure was not an option. In that vein,…
A. Lange & Sohne Unveils Multiple Firsts In Lange 1 Tourbillon Perpetual Calendar Lumen
With Watches & Wonders 2026 in full swing now, we take a lo at some of the brands that really wow us. Naturally, German brand A. Lange & Söhne is…
IWC Unveils New ProSet Technology For Perpetual Calendar Watches
Officially opening today, Watches and Wonders Geneva 2026 is underway. As always, the show promises so much excitement, from exceptional timepieces to brand ambassador appearances, interactive experiences and exhibits and…
Now Playing: The $440,000 Godfather II By Jacob & Co.
A few years ago I was invited by Jacob & Co. to Sicily to experience the unveiling of its Godfather watch—in honor of the movie. I was so excited to…
Meet The $116,000 Steel UR-101 Diamond Sky Wandering Hours Limited Edition
Independent Swiss brand Urwerk has long been known for its revolutionary technology and pioneering designs. The young company, founded in 1997, is all about carving its own path, and the…
A Closer Look At The Rado True Round x Les Couleurs Le Corbusier Special Edition Watches
Rado, a dynamic Swiss watch brand known for pioneering into the world of high-tech ceramic watches nearly 40 years ago—with its first ceramic watch in 1986, followed by multiple collections…
Inside The New Vacheron Constantin Miami Flagship Store
Just last week in Miami, Vacheron Constantin reopened its flagship store for that city and has created not only a watch r’s haven, but also a place to enjoy arts…
Introducing the Bell & Ross BR-05 Blue Diamond Eagle Watch
As Bell & Ross lifts the embargo on its newest release, I’m reminded of the brand’s history and purpose — one long linked to aviation and the sky. The new…
Bulova Continues Support Of Veterans Via VWI Film, Military Watch
In watchmaking, heritage is often measured in decades—or centuries. But occasionally, a brand’s history is defined not just by the watches it produces, but by the people it helps along…