A comprehensive look at new sport watches and how sporty timepieces work.

Fast Focus for Father’s Day: TAG Heuer Formula 1 Red Bull Racing Team Watch

When TAG Heuer signed with Red Bull Racing Formula One team late last year to become the Official Timekeeper, Official Watch and Official Performance Partner of Red Bull Racing, we all expected a new watch to speed onto the scene. Well, it’s time to meet the TAG Heuer Formula 1 Red Bull Racing Team watch…

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Hands On with the New Armin Strom Max Chilton Edition Edge Double Barrel Watch, and Meet Max Chilton

It was an exciting weekend at Texas Motor Speedway, where the Firestone 600 Verizon IndyCar Series’ was supposed to take place. Not only were there dozens of cars and drivers set to race wheel to wheel on the mile and a half banks, but also Armin Strom was in full throttle to role out its…

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10 Great Water Watches for World Oceans Day (slide show)

Today is World Oceans Day and  what better time to celebrate the world’s water watches than today. As such, we have selected a slide show that includes five top watch brans that work hard to protect our oceans (Rolex, Omega, IWC, Blancpain and Jaeger-LeCoultre) and some images of their projects from around the world. We…

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Baume & Mercier Unveils Four Limited Edition Capeland Shelby Cobra 1963 Chronographs Honoring Drivers

Certain things just go together and their synergistic value can never be understated. Pants and pockets, peanut butter and jelly, wine and cheese, buttered popcorn and a good movie and, of course, watches and auto racing. In celebration of that unity, Baume & Mercier unveils four new Capeland Shelby Cobra 1963 Chronographs —  honoring the iconic Cobra…

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TAG Heuer, Official Timer of the Indy 500, Measures Ultimate Precision- Rossi Wins

Today marked the 100th running of the Indy 500– an American institution that happens every year on Memorial Day weekend. Alexander Rossi, considered a rookie, managed to win the race by conserving fuel to use at the end –  basically finishing on fumes (while Munoz had to hit the pits for fuel with four laps…

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Audemars Piguet Royal Oak Offshore Diver Chronographs Bring Color to Your Dive (video, original pics, prices)

This year at SIHH 2016, we heard a lot of oohs and ahhs when Audemars Piguet unveiled its newest boldly colored Royal Oak Offshore Diver Chronographs watches. That’s because these dive watches –in stores now_- are all about bright colors and brilliant performance.  The new Diver Chronographs are offered with either bright blue, tangerine, lemon yellow and…

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