If you are in Paris, it’s a great day to wander the historic walkways of the famed Pere Lachaise Cemetery. If you are not in Paris, we’ll take you on…
Up-to-the-minute news and announcements about watch brands and the watch industry.

Introducing the Audemars Piguet Haute Joaillerie Nature-Inspired Watch
On this “Wow-Women’s Wednesday” we introduce you to something superbly special. It’s a new Audemars Piguet piece built to underscore the brand’s dedication to women. Indeed, Audemars Piguet has been…
Mouawad Creates Royal Fantasy Bra for Victoria’s Secret
As regular readers here at Atimelyperspective know, we like to take a little sojourn from watches once in a while – since you can’t breathe, eat, sleep watches no matter…
Hands On with the Montblanc ExoTourbillon Rattrapante
A couple of nights ago in New York City, Montblanc celebrated the opening of its Madison Avenue Boutique – with a star-studded guest roster and outstanding product. Leading the event…
Introducing the F.P. Journe Historical Anniversary Tourbillon Wristwatch
It was 30 years ago that Francois-Paul Journe unveiled his first watch to the world in 1983. That watch demonstrated his unique yet traditional watchmaking savoir-faire and launched him into…
Audemars Piguet Unveils the Millenary Minute Repeater
A sheer beauty in terms of craftsmanship, complexity and design, the Audemars Piguet Millenary Minute Repeater makes it official debut on the market. Complete with the much-coveted AP escapement and…
Wow Women’s Wednesday: ALOR Swiss Watches Nice Addition to Market
It isn’t everyday that a new watch brand makes its debut on the market. But California-based ALOR® fine jewelry’s of intriguing and affordable Swiss-made timepieces definitely caught our eye. While…
Did MB&F go Classic? Discussing the Legacy Machine No. 2
When one thinks of the micro-engineering horological brand known as MB&F – images of spaceships and other bold and distinctive 3-dimensional shapes come to mind. Not classic round. Although the…
The Creative Process of Watch Making and Film Making Merge at Lincoln Center
Last night, we had the unique opportunity at the 51st New York Film Festival of joining film makers, screen writers and critics at Lincoln Center for a panel discussion about…
Breaking News: Hublot Partners with Rapper Jay-Z to Release Exclusive Shawn Carter by Hublot Watch
The daring Hublot brand has announced an exclusive partnership with Shawn ‘Jay-Z’ Carter to create two limited edition timepieces. Carter is a rapper, record producer and entrepreneur. The collection will…
Introducing the Hautlence HLRQ01 Watch at SIAR 2013
This week, from October 1 through 3, the 7th edition of SIAR (Salon Internacional Alta Relojeria Mexico) is being held at the Four Seasons Hotel in Mexico City. At this…
88 Rue du Rhone Releases Watch for Breast Cancer Awareness
With October being dedicated to Breast Cancer Awareness, many watch brands are jumping headlong into supporting this important cause. 88 Rue du Rhone is one such company. It unveils its…
More than $5 Million Raised for Only Watch –but Only One Brought in Big Bucks – Patek Philippe Titanium Watch Steals the Show
If you were off enjoying the weekend – good for you. We tweeted and posted on a variety of results for the weekend’s Only Watch 2013 auction held in Monaco…
Full Details on the Audemars Piguet LeBron James Watch, and a Few Words with James
Friday night in Miami, Audemars Piguet sponsored a mega event for the launch of the brand’s new LeBron James limited edition watch created in cooperation with brand ambassador and Four-time…
Breaking News: Audemars Piguet Unveils LeBron James Watch
Just this evening in Miami, Audemars Piguet is sponsoring a mega event for the launch of the brand’s new LeBron James limited edition watch created in cooperation with brand ambassador…
















