While today marks the day after Christmas for many of us, for others it is the start of the 68th Rolex Sydney Hobart yacht race in Sydney, Australia. With a…
A look at the world’s wristwatch brands, their newest timepieces, brand ambassadors, events and news – by brand.

Watch Education: Understanding the use of Rubies in Movements
We have gotten a lot of questions from readers about rubies used inside watch movements, so we thought it was high-time to address the issue. Essentially, when a mechanical…
Louis Moinet Unveils the Red Stromatolite Watch – the Oldest Known Fossil
Louis Moinet is a brand we know and . The creator of these incredibly advanced timepieces regularly utilizes some of the rarest materials on earth for dials – and this…
Around the World: A. Lange & Sohne Opens First USA Boutique and Shows off the new Zeitwerk
Recently, Atimelyperspective traveled around the world with A. Lange & Söhne to check out its most recent and upcoming boutique openings (we will have a lot coverage of that trip…
Watch Education: Understanding the Difference between Automatic and Hand-Wind Watches
Recently, we here at ATimelyPerspective received an e from one of our newer readers – someone really interested in learning about watches from the ground up. It got us to…
A Moment in Time: Francois-Paul Journe Unveils the Chronometre Optimum in NYC
In a private appointment yesterday with master watchmaker Francois-Paul Journe (at the wonderful Madison Avenue FP Journe Boutique), we had the privilege of getting hands-on to the brand new Chronometre…
Around the World: Dior like only Monsieur Dior Could Know
Last month, I had the distinct pleasure of joining Dior on an amazing trip to France to experience not only the superb watchmaking prowess, but also to visit the haute…
Around the World: The Making of Zenith Watches
Recently, we had the opportunity to tour the Zenith Swiss Watch Manufacture – a brand long known for its precision watchmaking and visionary thinking. Since 1865, Zenith has been making…
Time Capsules: News- Announcing the Winners of the 12th Annual Grand Prix d’ Horlogerie de Genève
Max Busser of MB&F had a great day. With the Geneva Grand Prix d’Horlogerie just completed, MB&F won twice today! It won the award for the Public Prize (voted on…
Weekend Sojourn: TAG Heuer Donates to Hurricane Sandy Relief Efforts and other Charities in NYC with Cameron Diaz, Leonardo DiCaprio at Museum of Natural History
Last night, we spent several hours at New York’s Museum of Natural History at an elegant charity event hosted by TAG Heuer. Initially, I was adverse to going to this…
A Moment in Time: NASCAR Race Driver Danica Patrick
Recently, at Kansas Speedway, Atimelyperspective got to spend a long weekend with Tissot – the Swiss watch brand that supports NASCAR and Danica Patrick with the #7 Tissot car. The…
Time Capsules: Product – Ulysse Nardin and Randy Johnson Unveil “The Big Unit”
At an exclusive event last night in New York, Ulysse Nardin and recently-announced brand ambassador, Randy Johnson unveiled the brand’s first “Big Unit” watch. And – like the 6’10”-tall man…
Around the World: Rado Celebrates Release of HyperChrome
Last week, Rado paid tribute to its cool new HyperChrome Monobloc cased watch – on a sail in New York’s Harbor, taking privileged guests pretty up close and personal with…
Around the World: Breguet Unveils Anniversary Reine de Naples in Italy
A few days ago, Atimelyperspective.com was invited by Breguet to attend the very exclusive unveiling of the anniversary Reine de Naples watch and jewelry suite. The occasion marks the 10th…
A Moment in Time: Master Watchmaker Roger Dubuis
As a young boy living in a quiet village in Switzerland, Roger Dubuis was tasked with helping the local cobbler ring the church bells on Sunday morning. Little did anyone…

