Video: Corum Unveils ‘Risk Is The Reward’ Campaign As Brand Repositions

Roberta Naas, Corum

Late last year, I was invited by Corum to visit the Manufacture and take part in an unprecedented program. The brand was repositioning itself, establishing new marketing campaigns and ads, and planning some great new launches — all destined for this year to coincide with its 65th anniversary. The new campaign, Risk is the Reward,…

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Video: Corum Teases ‘Risk Is The Reward’ Campaign, American Journalist Roberta Naas Weighs In

Corum, Roberta Naas

As Swiss watch brand Corum ramps up its product assortment and its messaging, the company is about to launch a new marketing campaign: Risk is the Reward. The campaign underscores the daringness in design that has defined Corum since its inception in 1955.  To help tease the campaign, Corum asked particular journalists and personalities from around…

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Why Corum Could Exist With Only The Golden Bridge Watch Line, But Why Would It Want To?

Corum Golden Bridge, Vincent Calabrese

Ever look at a brand and see so much diversity in creation that you feel as though the brand needs every collection to continue its successful path? I have. I was thinking just the other day about how Corum – a relatively young brand in the watchmaking world having just been founded in the 20th century…

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Pantone Color Of The New Year: Classic Blue And 12 Top Watches From 2019 That Exemplify It

Tutima Sky watches

Pantone made its announcement last month that the color of 2020 would be Classic Blue. Well, 2020 is here and we’re pretty sure this year’s color is going to please most watch lovers.  After all, classic blue has been a hot color amongst collectors and watch aficionados for years. In fact, throughout the past year…

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Corum Turns To Damascus Steel For New Heritage Lab 01 Watches

Corum Heritage Lab 01

Swiss watch brand Corum has been very busy this year — unveiling a host of new creations that continue to showcase the brand’s innovative thinking. The newest Corum Heritage Lab 01 watches — created in limited editions of 99 pieces each — is a perfect example. For these tonneau-shaped timepieces, with two renditions in Damascus…

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