In its on-going effort to build greater brand awareness and presence, TAG Heuer last night celebrated the grand opening of its first New York City boutique at 701 Fifth Avenue…

I’m Back … I Braved the Great Wave and Entered Hyperbaric Chambers for this SIHH 2014 Review
So I survived Geneva. Thanks to sheer determination to bring my loyal readers the best coverage possible, I endured the following: descending into shark infested waters (sort of ) with…
FastRiding This Weekend at the Rolex 24 at Daytona with TUDOR
This weekend, January 25th and 26th, marks a super fast time for auto fans. The 52nd anniversary of the Rolex 24 at Daytona takes place at Daytona International Speedway, and…
Dive Right In with the Calibre de Cartier Dive Watch
Ok, we admit it. There is a lot of thrashing going on here at SIHH, while so many brands vie for top position when it comes to the ultimate high-tech,…
Suck it Up, Guys; This One is for the Gals. Introducing the Piaget Limelight Blooming Rose at SIHH
Ok Guys – I know you are thinking – “Oh no, a woman’s watch – smack in the middle of SIHH.” But this one is quite inventive and besides, women…
You Can’t be in Two Hemispheres at Once, but with this Montblanc Star Twin Mooonphase You Feel Like You Can (Live pics, prices,quotes at SIHH 2014)
This year marks the 90th anniversary of Montblanc, whose Minerva workshops in Villeret are all about independence and hand craftsmanship, and whose LeLocle manufacture takes production watch making to a…
Claret’s Newest Game Watch – POKER — Will Keep You Up at Night
The latest addition to Christophe Claret’s trilogy of gaming watches is the Per – unveiled here in Geneva today at a press conference that reinforces the genius behind Claret’s thinking…
One Must-See Exhibition in Paris Right Now: Cartier Style and History – Will Take your Breath Away
Called an “achingly beautiful delight” by Maria Doulton of The Telegraph, The Cartier: Style and History exhibition at the Grand Palais in Paris is exactly that – achingly beautiful. With…
We’re Off to See the Wizards! The Wonderful Wizards of SIHH 2014
You may have noticed that this week we brought you a lot of cool new watches just arriving in retail stores. That’s because we wanted to temper next week’s coverage…
Exactly what is the Poincon de Genève? And is the same as the Geneva Seal?
We get asked the question a lot from readers: What are the Geneva Seal and the Poincon de Genève? Are they the same? And how does a brand get the…
Just How Adventurous are You? Would You go to the Moon? If Not, You May Want to Wear It. The Omega Speedmaster Dark Side of the Moon is Finally Here
As promised yesterday, we said we would bring you all the news about hot watches finally making their way to the market before we move on to the 2014 unveilings…
A Practical Guide to Watch Collecting
By Alex Lam Yesterday, we waxed poetic about our passion for watches and the drive to collect and curate them. That article was all about the emotion involved in buying…
Love Affair Revealed: One Man’s Journey into Watch Collecting
By Alexander Lam There are many ways to view an object. At the end of the day an object is inanimate, it does not breathe, it does not feel, it…
Introducing Zenith’s El Primero Caliber 410 Triple Calendar Chronograph – an Icon Reintroduced
Those who a precision instrument will be thrilled with the new Zenith Calibre 410 that recalls the original powerhouse introduced in 1969. That same year that men walked on the…
Three Top Jump Hour Watches
We get so used to loing at time on our watch in the typical way — with hour hands, minute hands and seconds – that sometimes we forget there are…
















