Founded in 2009 by watchmaker Armin Strom, the Swiss watch brand today is owned by Claude Greissler and Serge Michel. It is an independent watch brand dedicated to  showcasing its technical prowess, especially in the  fields of resonance, constant force and skeletonization. It was one of the first Swiss watch brands to offer personalization of its watches via an inventive on-line configurator.

Watch Collectors Unite: WatchTime New York 2017 Is Around The Corner

A glimpse inside WatchTime New York.

The industry event of the year is just around the corner. WatchTime New York brings together some of the most illustrious brands in the watch industry and opens them up…

Read more