This November, the seventh annual OnlyWatch auction will take place in Geneva on the 11th of the month. The event is one that pulls the finest watch brands in the…
A Close Up Look at Only Watch 2017 Watches, Part 1 (Slide show)
Founded in 2009 by watchmaker Armin Strom, the Swiss watch brand today is owned by Claude Greissler and Serge Michel. It is an independent watch brand dedicated to showcasing its technical prowess, especially in the fields of resonance, constant force and skeletonization. It was one of the first Swiss watch brands to offer personalization of its watches via an inventive on-line configurator.
Meet the Armin Strom Mirrored Force Resonance Water Watch in Steel
Offering a somewhat affordable version of its highly technical Mirrored Force Resonance watch (heretofore offered in rose gold), Armin Strom unveils the Mirrored Force Resonance Water watch — crafted in…
Armin Strom Unveils Watch Configurator for Unique Customized Watches
Luxury is all about exclusivity, about owning something no one else has. With that in mind, Armin Strom offers the opportunity to create your own exclusive, customized Armin Strom watch. Thanks to…
Armin Strom Mirrored Force Resonance Adds 30 Percent More Accuracy to Watch
Recently, at an exclusive event in NYC, Armin Strom unveiled its latest creation, the Armin Strom Mirrored Force Resonance, which we recently introduced to you here. Now, we bring you even…
Armin Strom Unveils Technically Advanced Caliber with Mirrored Force Resonance
In a bold move, Armin Strom unveils its most complicated movement to date – and one that impacts the world of watchmaking. After several years of research and development, the brand…
Fast Focus: Meet the Armin Strom Gravity Sailing Watch
With summer still in full swing, there is no better time to indulge in a great water watch, especially when that watch is the Special Edition Armin Strom Gravity Sailing…
Hands On with the New Armin Strom Max Chilton Edition Edge Double Barrel Watch, and Meet Max Chilton
It was an exciting weekend at Texas Motor Speedway, where the Firestone 600 Verizon IndyCar Series’ was supposed to take place. Not only were there dozens of cars and drivers…
Up Close with the Armin Strom Edge Double Barrel Unveiled at Baselworld 2016
At this year’s Basel world Armin Strom unveiled its latest release, the Armin Strom Double Barrel Edge. With a PVD black case, larger size and bold skeletonization, the latest release…
Meet a Watch You May Rather Drink than Wear: Armin Strom Manual Cognac
It isn’t every day that watch brands put truly unusual things inside their watches. In fact, we have written about such oddities before, but now we have a truly rare find:…
Fast Focus: Armin Strom Unveils Tourbillon Skeleton Fire Honoring Founder
Independent Swiss watch brand Armin Strom continues to unveil masterpieces of art and technology while at the same time regularly paying homage to its founder, master skeletonizer Armin Strom. Strom had…
Hands On with the Armin Strom Skeleton Pure — Purely Beautiful in its Newest Rendition
We have written about Armin Strom here many times before. It is a brand we respect for its dedication to watchmaking and remaining true to its values. Now, we are…
Watch this Armin Strom Watchmaking Video — You’ll be Glad You Did
If seeing is believing, then Armin Strom’s newest short video will have you understanding the fundamental principles behind the brand’s entire manufacturing process. The detailed craftsmanship that goes into creating…
Armin Strom Finishes Gumball Rally, Auctions Watch for $20,000, Shares Highlights as Rally Comes to a Close in Vegas
Earlier this year we brought you the story of Gumball’s fascinating 3,000 mile supercar journey across continents and around the world. We also introduced Armin Strom’s Gumball 3000 collection that pays…
Armin Strom Partners with Gumball 3000 — The Around-the-World Rally
What do Stockholm and Las Vegas have in common? Stop scratching your head … in reality the answer is nothing. However, each year a supercar rally featuring 120 select speedsters travels 3,000…
Pure Ingenuity – Introducing Armin Strom’s Pure Skeleton Air and Earth
The elegance of a timepiece is often hidden behind an exquisite dial sometimes leaving the inner workings of a watch largely mysterious. However, Armin Strom’s Skeleton Pure collection reveals the…