Founded in 2009 by watchmaker Armin Strom, the Swiss watch brand today is owned by Claude Greissler and Serge Michel. It is an independent watch brand dedicated to showcasing its technical prowess, especially in the fields of resonance, constant force and skeletonization. It was one of the first Swiss watch brands to offer personalization of its watches via an inventive on-line configurator.
Recently, at an exclusive event in NYC, Armin Strom unveiled its latest creation, the Armin Strom Mirrored Force Resonance, which we recently introduced to you here. Now, we bring you even…
In a bold move, Armin Strom unveils its most complicated movement to date – and one that impacts the world of watchmaking. After several years of research and development, the brand…
With summer still in full swing, there is no better time to indulge in a great water watch, especially when that watch is the Special Edition Armin Strom Gravity Sailing…
It was an exciting weekend at Texas Motor Speedway, where the Firestone 600 Verizon IndyCar Series’ was supposed to take place. Not only were there dozens of cars and drivers…
At this year’s Basel world Armin Strom unveiled its latest release, the Armin Strom Double Barrel Edge. With a PVD black case, larger size and bold skeletonization, the latest release…
It isn’t every day that watch brands put truly unusual things inside their watches. In fact, we have written about such oddities before, but now we have a truly rare find:…
Independent Swiss watch brand Armin Strom continues to unveil masterpieces of art and technology while at the same time regularly paying homage to its founder, master skeletonizer Armin Strom. Strom had…
We have written about Armin Strom here many times before. It is a brand we respect for its dedication to watchmaking and remaining true to its values. Now, we are…
If seeing is believing, then Armin Strom’s newest short video will have you understanding the fundamental principles behind the brand’s entire manufacturing process. The detailed craftsmanship that goes into creating…
Earlier this year we brought you the story of Gumball’s fascinating 3,000 mile supercar journey across continents and around the world. We also introduced Armin Strom’s Gumball 3000 collection that pays…
What do Stockholm and Las Vegas have in common? Stop scratching your head … in reality the answer is nothing. However, each year a supercar rally featuring 120 select speedsters travels 3,000…
The elegance of a timepiece is often hidden behind an exquisite dial sometimes leaving the inner workings of a watch largely mysterious. However, Armin Strom’s Skeleton Pure collection reveals the…
Just to be clear, you won’t be able to have this in time for the holidays, but — wow — what a gift — or even a self-purchase. Armin Stom,…
By Gordon Henderson Located in the scenic town of Burgdorf, in the northwest part of Bern, Switzerland, Armin Strom (a brand we have written about many times before here) opened…
We Armin Strom – it is a brand we have written about many times before. In fact we even went racing with them at the Austin, TX, Formula 1 races.…