Founded in 2009 by watchmaker Armin Strom, the Swiss watch brand today is owned by Claude Greissler and Serge Michel. It is an independent watch brand dedicated to showcasing its technical prowess, especially in the fields of resonance, constant force and skeletonization. It was one of the first Swiss watch brands to offer personalization of its watches via an inventive on-line configurator.
We have written about Armin Strom here many times before. It is a brand we respect for its dedication to watchmaking and remaining true to its values. Now, we are…
If seeing is believing, then Armin Strom’s newest short video will have you understanding the fundamental principles behind the brand’s entire manufacturing process. The detailed craftsmanship that goes into creating…
Earlier this year we brought you the story of Gumball’s fascinating 3,000 mile supercar journey across continents and around the world. We also introduced Armin Strom’s Gumball 3000 collection that pays…
What do Stockholm and Las Vegas have in common? Stop scratching your head … in reality the answer is nothing. However, each year a supercar rally featuring 120 select speedsters travels 3,000…
The elegance of a timepiece is often hidden behind an exquisite dial sometimes leaving the inner workings of a watch largely mysterious. However, Armin Strom’s Skeleton Pure collection reveals the…
Just to be clear, you won’t be able to have this in time for the holidays, but — wow — what a gift — or even a self-purchase. Armin Stom,…
By Gordon Henderson Located in the scenic town of Burgdorf, in the northwest part of Bern, Switzerland, Armin Strom (a brand we have written about many times before here) opened…
We Armin Strom – it is a brand we have written about many times before. In fact we even went racing with them at the Austin, TX, Formula 1 races.…
With the 2013 Formula 1 Racing season coming to a close after the races in Brazil last weekend, it is a good time for teams to take stock of their…
Red Bull Team’s 26-year-old Sebastian Vettel won yesterday’s US Grand Prix Formula 1 races at the Circuit of America’s in Austin Texas – taking his eighth straight win this season…
If you were off enjoying the weekend – good for you. We tweeted and posted on a variety of results for the weekend’s Only Watch 2013 auction held in Monaco…
We’ve written about Armin Strom before – and how this brand utilizes actual reconfigured auto racing parts on its Racing Tourbillon watch. Now, in honor of its third season as…
It’s official: Antiquorum —which every other year sponsors the Only Watch auction — has a super hot up of one-of-a-kind watches to be auctioned off on September 28 at the…