Founded in 2009 by watchmaker Armin Strom, the Swiss watch brand today is owned by Claude Greissler and Serge Michel. It is an independent watch brand dedicated to showcasing its technical prowess, especially in the fields of resonance, constant force and skeletonization. It was one of the first Swiss watch brands to offer personalization of its watches via an inventive on-line configurator.
It is always wonderful when independent watch brands collaborate to achieve the finest outcomes. The newest Armin Strom Pure Resonance Salmon Special Edition watch is a perfect example. The…
It wasn’t too long ago, in late 2021, that independent Swiss watch brand Armin Strom unveiled its one-of-la-kind Zeitgeist watch. The highly complicated $170,000 timepiece takes the concept of resonance…
Swiss watch brand Armin Strom — a leading independent brand that specializes in skeletonization and constant force, has opened its first-ever pop-up store that will remain open through June…
Just last week, independent Swiss watch brand Armin Strom unveiled its first-ever “ladies” watch — developed for women and housing a completely new movement. The Armin Strom Lady Beat watch…
This year’s Grand Prix d’ Horlogerie de Geneve (GPHG) — what some refer to as the Academy Awards of watchmaking – has announced the 84watch nominees for the 2020 edition.…
Armin Strom is a master at resonance, as well as at skeletonization. These two things come together beautifully in the Gravity Equal Force watch the brand first released…
Resonance. It’s a word we use in watchmaking that — for some — is difficult to understand. We have written a lot about independent Swiss watch brand Armin Strom —…
The most recent release from Armin Strom — the Gravity Equal Force — is an amazing timepiece. In all of its potential iterations, it is the sum of about 10…
Pantone made its announcement last month that the color of 2020 would be Classic Blue. Well, 2020 is here and we’re pretty sure this year’s color is going to please…
Recently, we bre the news here of independent Swiss watch brand Armin Strom releasing an all-new watch that will represent the opening price point for the brand at $15,600…
Independent Swiss watch brand Armin Strom has been regularly bending the rules of traditional watchmaking — thinking outside of the proverbial box and introducing ever precise and exciting timepieces. From…
Earlier this summer, independent watch brand Armin Strom unveiled its second Masterpiece watch: the Resonance Minute Repeater. We covered that watch thoroughly here and here (where we discuss why the watch…
For those who to immerse themselves in the world of watches – and today, that is a strong number – WatchTime New York exhibition returns this year to Manhattan for…
Back in July, we here at ATimelyPerspective were one of the first to unveil the world’s first minute repeater with complex built-in resonance. The Armin Strom Minute Repeater Resonance, the…
The Foundation of the Grand Prix d’Horlogerie de Genève (GPHG) has announced its pre-selected watches — six in each of the categories — that will be going up…